Sökning: "informational appeal"

Hittade 5 uppsatser innehållade orden informational appeal.

  1. 1. To (m)eat or not to (m)eat? : Exploring the effectiveness of message appeals on packaging of meat substitutes, focussing on reaction.

    Magister-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Företagsekonomi

    Författare :Marit Apon; Sven Paul Huijs; [2023]
    Nyckelord :meat substitutes; message appeals; reaction; Protection Motivation Theory; meat reduction; packaging;

    Sammanfattning : Background: Environmental sustainability and climate change are of increasing concern. The agriculture and food sector generate a large negative impact on the environment, and whilst the awareness is increasing, limited change in behaviour is visible. LÄS MER

  3. 2. Människohandel och Arbetskraftsexploatering i Sverige : En rättslägesbeskrivning

    Master-uppsats, Enskilda Högskolan Stockholm/Avdelningen för mänskliga rättigheter och demokrati

    Författare :Veronica Algerstam; [2021]
    Nyckelord :Arbetskraftsexploatering; tvångsarbete; modernt slaveri; människohandel;

    Sammanfattning : Today it is estimated that around 40 million people are exploited in human trafficking around the world. The Swedish Equality authority (Jämställdhetsmyndigheten) acknowledge that labour exploitation is the second most common form of human trafficking. LÄS MER

  4. 3. Concepts that influence users’ feeling of non-intrusiveness in native advertising : A quantitative study testing the conceptualization of   effective native advertisements’ influence on users’ feeling of non-intrusiveness

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Adam Wetterstrand; Albin Fransson; Julius Nordmark; [2019]
    Nyckelord :Native advertising; non-intrusiveness; digital marketing; contextual relevance; transparency; informational appeal; emotional appeal; personalized advertising;

    Sammanfattning : Abstract Background “Traditional digital advertising has become wallpaper. It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it” stated by Jason Hill, Global Head of Media Strategies (Adage.com, 2019). LÄS MER

  5. 4. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns

    Magister-uppsats, Högskolan i Halmstad

    Författare :Julia Bissdorf; [2016]
    Nyckelord :Product relaunch; product modification; consumer goods; advertisement; communication;

    Sammanfattning : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. LÄS MER

  7. 5. UP CLOSE AND PROFESSIONAL : A Case Study of Norway's Prime Minister Jens Stoltenberg's Communication on Social Media

    Master-uppsats, Institutionen för mediestudier

    Författare :Sandra Hasselknippe Dahl-Hansen; [2013]
    Nyckelord :political communication; social media; Facebook; Twitter; professional personal;

    Sammanfattning : It did not take too long before the politicians found the social media sites Twitter and Facebook as good ways to connect to the people and spread their politics. However, due to the somewhat personal origin of these sites, how much of their personal lives do they include within their political reasons for being there? How do they balance the combination of presenting their political and professional self and the personal self? That is what this thesis aim to find out. LÄS MER