Sökning: "initial brand trust"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden initial brand trust.

  1. 1. "How can tech startups enhance their customer retention and acquisition

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Danut Avram; Oluwadamilola Olaitan; [2023]
    Nyckelord :Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

    Sammanfattning : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. LÄS MER

  3. 2. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Nina Björnsson; [2023]
    Nyckelord :Firestorms; Situational Crisis Communication Theory; reputation; trust recovery;

    Sammanfattning : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. LÄS MER

  4. 3. How explosive should the launch of the new Samsung Galaxy Note8 be?

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tuva Brännström; Lara Kristina Siebert; [2020]
    Nyckelord :brand management; crisis management; reputation; corporate brands; case study; Samsung; Business and Economics;

    Sammanfattning : In August 2016, Samsung launched the Galaxy Note7, but the initial excitement of both the company and the market dropped painfully after only a few days when reports covered phones that were bursting into flames. With an increasing number of incidents and massive media coverage, Samsung had to quickly step up its actions from a reluctant withdraw to a global recall within only one month. LÄS MER

  5. 4. Did you read the label? : an exploratory study on grocery shoppers’ brand loyalty and purchase intentions

    Kandidat-uppsats, Högskolan Kristianstad/Avdelningen för ekonomi

    Författare :Christopher Lundquist; Anders Mohammad; [2020]
    Nyckelord :Branding; brand loyalty; unethical marketing; mislabelling; level of involvement; purchase intentions; word-of-mouth;

    Sammanfattning : Due to the rise of the internet, the mislabelling of food products has turned into a well-known phenomenon. There is an unsolved paradox concerning how the act of mislabelling may influence brand loyal grocery shoppers’ loyalty and purchase intentions towards their favourite food brands. LÄS MER

  7. 5. You Never Get a Second Chance for a First Impression

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jonas Isaksson; Katrin Katana; [2018]
    Nyckelord :startups; initial reference customers; initial brand trust; brand positioning; Business and Economics;

    Sammanfattning : .... LÄS MER