Sökning: "injunctive norm"
Visar resultat 1 - 5 av 6 uppsatser innehållade orden injunctive norm.
1. Faking During Employment Interviews: An Experiment Investigating the Effect of Descriptive and Injunctive Norm Alignment
Master-uppsats, Linnéuniversitetet/Institutionen för psykologi (PSY)Sammanfattning : Previous research has shown that it is common for job candidates to use faking tactics in the context of employment interviews, but situational antecedents of applicant faking has been understudied. Using an experimental design, we aimed to investigate if descriptive and injunctive norms interact to influence the intention to engage in mild types of faking during job interviews. LÄS MER
2. Att lägga guld på taken : Energikrisen som drivkraft för förnybara energikällor: en fallstudie i Trelleborg
Kandidat-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)Sammanfattning : Energikrisen och klimatförändringarna har gjort införandet av förnybara energikällor avgörande för att minska koldioxidutsläppen. Husägare står för en betydande del av elkonsumtionen och att förstå deras attityder och beteende är av stor vikt för att främja implementeringen av förnybara energikällor. LÄS MER
3. More Than Skin Deep : An Investigation of Consumer Behavior Toward Green Skincare Products in the European Context
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : This bachelor’s thesis is a quantitative study examining the factors influencing the Green Purchase Intention of (green) skincare among European consumers. The underpinning theory for this paper was the Theory of Planned Behavior and its influencing constructs such as Attitude, Subjective Norm, and Perceived Behavioral Control, as well as various selected determinants such as Environmental Concern, Environmental Knowledge, Health Concern, Injunctive Norm, Descriptive Norm, Electronic Word-of-Mouth, Price Sensitivity, Availability, and Perceived Consumer Effectiveness. LÄS MER
4. "Man lever bara en gång" : En kvalitativ intervjustudie om varför campusstudenter konsumerar alkohol utifrån ett normperspektiv
Kandidat-uppsats, Linnéuniversitetet/Institutionen för socialt arbete (SA)Sammanfattning : Consuming alcohol can affect the mental and physical health, lead toaddiction and affect the development of the brain before the age of 25.Nevertheless binge drinking remains a widespread problem amongstuniversity students. Drinking norms in people's surroundings can affect theirdrinking habits. LÄS MER
5. Norms, Nudging, and Sustainable Consumption- An interactive online experiment evaluating the impact of descriptive and injunctive norms on the consumption of sustainability labelled products
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Sustainable consumption is one important factor in mitigating negative environmental and societal impacts of extensive production and consumption. Behavioural interventions, such as nudging, have been suggested as potential methods in changing customer behaviour. LÄS MER
