Sökning: "innovation funnel"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden innovation funnel.

1. 1. Technology Acceptance for AI implementations : A case study in the Defense Industry about 3D Generative Models

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Michael Arenander; [2023]
   Nyckelord :Technology Acceptance; Artificial Intelligence; Machine Learning; 3D Generative Models; Innovation; Teknisk Acceptans; Artificiell Intelligens; Maskininlärning; 3D Generativa Modeller; Innovation;

   Sammanfattning : Advancements in Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL) has emerged into 3D object creation processes through the rise of 3D Generative Adversarial Networks (3D GAN). These networks contain 3D generative models capable of analyzing and constructing 3D objects. LÄS MER

3. 2. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

   Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Lisa Svensson; Sanna Eriksson; [2022]
   Nyckelord :Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

   Sammanfattning : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. LÄS MER

4. 3. How to hack Growth… : En kvalitativ studie för att bidra till förståelse av begreppet Growth Hacker Marketing samt hur det används

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Nellie Cadjo; Clara Cornéer; [2022]
   Nyckelord :Growth Hacker Marketing; Growth Hacking; The Growth Hacking Funnel; The Growth Hacking Process;

   Sammanfattning : Growth Hacker Marketing is a relatively new concept that has emerged as the digitalization and the development of the internet occurred. The purpose of the study is to gain an understanding of the meaning of GHM and how it is used, a concept that is widely applied in the marketing industry but not as widespread in theory. LÄS MER

5. 4. Innovation in Swedish and Norwegian Manufacturing Business Units - A qualitative cross-sectional study on barriers to innovation in business units

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Milton Bark; Markus Karlsson; [2021-07-07]
   Nyckelord :Business Unit; Innovation Barrier; Innovation Enabler; Organizational; Innovation Methodology; Innovation Funnel; Innovation Management;

   Sammanfattning : Practitioners have highlighted an untapped potential for innovations within business units of organizations. However, despite the large potential for innovation with business units, one central issue is that only a few ideas outside of R&D and innovation departments tend to be selected and implemented within organizations. LÄS MER

7. 5. A Business Modelling Framework for the Front End of Innovation. : Customising a Guiding Material for an Early Phase of the Innovation Process for a Swedish Fintech Company.

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Marcus Almqvist; Charlotta Lundberg; [2019]
   Nyckelord :Innovation; Uncertainty; Front End of Innovation; Business Modelling;

   Sammanfattning : The Swedish Fintech company that is subject to this thesis has proposed a process through which all new ideas should go through before entering the development funnel, called the ‘Proof-of-Concept-process’. Today, there exists no material that helps and guides the idea owner through one of the more extensive phases of that process. LÄS MER