Sökning: "integrated marketing tool"

Visar resultat 1 - 5 av 43 uppsatser innehållade orden integrated marketing tool.

1. 1. Virtuell klädprovning via AR : En kvalitativ studie om hur virtuell klädprovning via Augmented Reality påverkar en konsuments köpbeslutsprocess

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Filippa Åkesson; Mariama Touray; [2024]
   Nyckelord :AR augmented reality ; virtual clothing fitting; purchase decision process; experience; needs; value creation; AR augmented reality ; virtuell klädprovning; köpbeslutsprocess; upplevelse; behov; värdeskapande;

   Sammanfattning : Digitaliseringen och dess teknologiska utveckling har gett upphov till nya digitala lösningar, däribland AR (Augmented Reality) är ett av de digitala verktyg som under de senaste åren fått en ökad uppmärksamhet bland både chefer och forskare. Augmented reality är ett virtuellt verktyg vars innehåll integreras i en användares uppfattning om den verkliga världen. LÄS MER

3. 2. How important are digitalization and social media for an internationalization process in present time? : A qualitative study based on Swedish SME companies

   Master-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Vida Gustavsson Ramnebrink; [2023]
   Nyckelord : internationalization SME-companies social media “digitalization” “relations”;

   Sammanfattning : The internationalization processes of entrepreneurship have long been a topic that has interested both entrepreneurs and researchers. In today's society with digitalization tightly integrated in our society, and with the SME business's wide range of e-stores, this study examines the importance of digitization and the use of social media in an internationalization process for Swedish SME businesses. LÄS MER

4. 3. "The Limits of Nudging": A Case Study on Nudge-based Interventions in E-commerce Sustainability

   Master-uppsats, Lunds universitet/Internationella miljöinstitutet

   Författare :Athulya Purushothaman; [2023]
   Nyckelord :Pro-Environmental Behavior; Nudge; E-Commerce; Digitization; Digital Nudges; Consumer Behavior; Digital Marketing; Earth and Environmental Sciences;

   Sammanfattning : Modern consumerism and overconsumption in e-commerce have profound ecological ramifications, necessitating the adoption of pro-environmental behavior. Imagine a world where sustainable choices are seamlessly integrated into our online shopping experience. LÄS MER

5. 4. Vill du designa en annons? Se hit. : En kvalitativ studie om vad som påverkar design av annonser för sociala medier.

   Kandidat-uppsats, Umeå universitet/Institutionen för informatik

   Författare :Ida Johansson; Susanna Nordgren; [2022]
   Nyckelord :Social media advertising; Social media; Design principles; Usability heuristics; Designing adverts; Golden rules; Visual design principles;

   Sammanfattning : Social media is an integrated part of our everyday life. Every user on social media could be a possible customer. The number of users have generated new possibilities for companies to use social media as a tool for marketing. Companies can therefore be more visible as well as they can broaden their scope. LÄS MER

7. 5. Strategisk kommunikation inom Region Kronoberg : -  Sociala medier som ett kommunikationsverktyg

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Elin Severin; Eriksson Tilda; [2022]
   Nyckelord :Strategic communication; Region Kronoberg; participation; understanding; social media; marketing.; Strategisk kommunikation; Region Kronoberg; delaktighet; förståelse; sociala medier; marknadsföring.;

   Sammanfattning : Social media has changed the way organizations communicate with its audience and therefore they have also had to change their strategies and how they are using social media in their business. This study contributes with information on how an organization in the Swedish public sector has integrated social media into its strategic communication. LÄS MER