Sökning: "integrated marketing"

Visar resultat 1 - 5 av 236 uppsatser innehållade orden integrated marketing.

1. 1. Virtuell klädprovning via AR : En kvalitativ studie om hur virtuell klädprovning via Augmented Reality påverkar en konsuments köpbeslutsprocess

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Filippa Åkesson; Mariama Touray; [2024]
   Nyckelord :AR augmented reality ; virtual clothing fitting; purchase decision process; experience; needs; value creation; AR augmented reality ; virtuell klädprovning; köpbeslutsprocess; upplevelse; behov; värdeskapande;

   Sammanfattning : Digitaliseringen och dess teknologiska utveckling har gett upphov till nya digitala lösningar, däribland AR (Augmented Reality) är ett av de digitala verktyg som under de senaste åren fått en ökad uppmärksamhet bland både chefer och forskare. Augmented reality är ett virtuellt verktyg vars innehåll integreras i en användares uppfattning om den verkliga världen. LÄS MER

3. 2. Influencers och konsumenters köpbeteende på TikTok : En kvantitativ och kvalitativ undersökning på köpbeteenden hos konsumenter

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Melis Cetin; Mickaela Georges; [2023]
   Nyckelord :Influencer marketing; TikTok; Sociala medier; Mikro-influencer; Makro-influencer; Source credibility;

   Sammanfattning : As the development of digitization becomes more extensive and integrated into our daily lives, it shapes people around the world. This influence extends to how we create value, communicate, and consume. LÄS MER

4. 3. How important are digitalization and social media for an internationalization process in present time? : A qualitative study based on Swedish SME companies

   Master-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Vida Gustavsson Ramnebrink; [2023]
   Nyckelord : internationalization SME-companies social media “digitalization” “relations”;

   Sammanfattning : The internationalization processes of entrepreneurship have long been a topic that has interested both entrepreneurs and researchers. In today's society with digitalization tightly integrated in our society, and with the SME business's wide range of e-stores, this study examines the importance of digitization and the use of social media in an internationalization process for Swedish SME businesses. LÄS MER

5. 4. "The Limits of Nudging": A Case Study on Nudge-based Interventions in E-commerce Sustainability

   Master-uppsats, Lunds universitet/Internationella miljöinstitutet

   Författare :Athulya Purushothaman; [2023]
   Nyckelord :Pro-Environmental Behavior; Nudge; E-Commerce; Digitization; Digital Nudges; Consumer Behavior; Digital Marketing; Earth and Environmental Sciences;

   Sammanfattning : Modern consumerism and overconsumption in e-commerce have profound ecological ramifications, necessitating the adoption of pro-environmental behavior. Imagine a world where sustainable choices are seamlessly integrated into our online shopping experience. LÄS MER

7. 5. The Cancel Culture Conundrum: Exploring the Risks for Influencer Marketing

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Mimi Carvell; Alice Nordgren; [2023]
   Nyckelord :Cancel culture; influencer marketing; decision making; risk; market communication; association network theory; strategy; Business and Economics;

   Sammanfattning : The emergence of cancel culture has become a widely recognised phenomenon, yet its implications for influencer marketing has not been acknowledged in academic research. The purpose of this study was thus to explore how cancel culture is affecting organisation’s perception of risk with influencer marketing and which strategies are adopted to mitigate the risk. LÄS MER