Sökning: "inter-consumer marketing"

Hittade 1 uppsats innehållade orden inter-consumer marketing.

  1. 1. How to make ambassadors turn their friends into ambassadors

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Louise Andersson; Sara Klingberg; [2012]
    Nyckelord :Customer based brand equity; inter-consumer marketing; incentives; ambassadors;

    Sammanfattning : With the internet's rampage, the possibilities for consumer-driven distribution of information are massive. One way to use this inter-consumer approach is to encourage existing customers, or ambassadors, to invite their friends and family to become a part of the brands success. LÄS MER