Sökning: "interdiscursivity"

Visar resultat 1 - 5 av 34 uppsatser innehållade ordet interdiscursivity.

  1. 1. Reklam för vad, kläder eller kroppar? : En multimodal kritisk diskursanalys om hur skönhetsideal framställs i Lindex kampanj ”Reinvent the Model”

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Emelie Lundgren; Alma Wikberg; [2024]
    Nyckelord :Beauty standards; advertising; fashion industry; femvertising; woke; multimodal critical discourse analysis;

    Sammanfattning : Marketing is crucial to the success of any company, and in line with an increased emphasis on sustainability, many companies now include sustainability issues in their communications. The clothing company Lindex's campaign ”Reinvent the Model” aims to reshape the female ideal and promote diversity in their marketing. LÄS MER

  3. 2. "Help your parents see that you're right and they're wrong" : En kritisk diskursanalys av Oatlys reklamkampanj Help Dad

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Hanna von Ahn; [2023]
    Nyckelord :Critical discourse analysis; discourse; interdiscursivity; Oatly; advertising campaign; woke marketing; woke-washing;

    Sammanfattning : The aim for this study is to research Oatlys advertising campaign Help Dad from the perspective of how their values concerning sustainability are shown through the campaign. Based on the findings and result of the analysis, a discussion is held on if and how Oatly create discussions within society. LÄS MER

  4. 3. Den politiska debatten om korruption : En kritisk diskursanalys av debatten om korruption i riksdagen

    Kandidat-uppsats, Karlstads universitet/Institutionen för samhälls- och kulturvetenskap (from 2013)

    Författare :Ebba Persson; [2023]
    Nyckelord :corruption; undue influence; political debates; social constructionism; critical discourse analysis;

    Sammanfattning : Transparency International published its annual corruption perceptions index in 2022, where Sweden obtained the highest measured level of perceived corruption in eleven years. At about the same time, an investigation into corruption and undue influence was discarded by the newly appointed government. LÄS MER

  5. 4. Youtubing Sápmi : Sámi multisemiotic repertoires, decolonial mobilization and interdiscursivity in the wired age

    Master-uppsats, Stockholms universitet/Centrum för tvåspråkighetsforskning

    Författare :Tom Rudberg; [2022]
    Nyckelord :Sámi languages; multisemiotic repertoires; interdiscursivity; sociolinguistic scales; revitalization; coloniality; decolonial mobilization; youtube;

    Sammanfattning : This thesis explores the practice of “youtubing Sápmi”, which entails Sámi decolonial mobilization, multisemiotic and multilingual language use on YouTube. The aim is to understand how YouTube videos can function as a tool for discursive mobilization and as a complement or alternative to linguistic and cultural revitalization. LÄS MER

  7. 5. If this is a genocide: A critical discourse analysis of opening addresses at the Israeli Holocaust Remembrance Day 2014-2021

    Master-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Gabriel Lindgren; [2022]
    Nyckelord :Israel; Holocaust; remembrance; security; discourse; Law and Political Science;

    Sammanfattning : The purpose of this thesis is to contribute to the discussion on the relation between memory and security in how Holocaust remembrance discourse affect the construction of security in Israel. By utilizing Norman Fairclough’s method of textual and discursive practice it analyzes speeches held by Israeli heads of state at the opening ceremony of Holocaust Remembrance Day between the years 2014-2021. LÄS MER