Sökning: "internal branding"

Visar resultat 1 - 5 av 179 uppsatser innehållade orden internal branding.

  1. 1. Improving the information architecture at Boliden Group

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Kristina Nyberg; [2018]
    Nyckelord :Information management; Information architecture; H.5.m. Information systems; Data flow architectures; communication management; Intranets;

    Sammanfattning : Architects design physical structures to allow visitors to perform certain actions. The same idea can be applied to the digital landscape [18]. LÄS MER

  2. 2. Employer Branding i säkerhetsbranschen : En studie om Securitas arbete med att attrahera och behålla personal

    Kandidat-uppsats, Högskolan Dalarna/Personal och arbetsliv; Högskolan Dalarna/Personal och arbetsliv

    Författare :Elvira Belius; Sharmin Baeg; [2018]
    Nyckelord :Employer Branding; brand; diversity; target group; internal marketing; Employer value proposition; motivation; Employer Branding; arbetsgivarvarumärke; mångfald; målgrupp; intern marknadsföring; Employer value proposition; motivation;

    Sammanfattning : I dagens samhälle är en organisations attraktivitet en viktig faktor. Det är viktigt att attrahera nya medarbetare samt att behålla nuvarande medarbetare. Varierande faktorer påverkar attraktiviteten och organisationen kan arbeta med olika Employer Branding-processer för att uppnå attraktivitet. LÄS MER

  3. 3. War of talent : Unga i IT-branschen: så attraherar och behåller du dem

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Vahida Ahmic; Arisa Nilsson; Antonio Petrovski; [2018]
    Nyckelord :Employer branding; employee retention; talent acquisition; employer value proposition and person-organization fit; Motivation och generationsskillnader;

    Sammanfattning : Employees with the right skills give competitive advantages. It is therefore important to retain existing staff with the right skills but also to attract new talent. In the IT industry, there is currently lack of competence and the need will increase in the future. LÄS MER

  4. 4. “Auditors’ journey to the top” : The case of Sweden

    Magister-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Tammam Alfakir; Saleh Abdullah; [2018]
    Nyckelord :Promotion; Auditor; Partner; Profitability; Professionalism; Agency theory;

    Sammanfattning : Promotion to partner has always been a future goal for auditors, still becoming a partner is not an easy task, and it has many requirements, and since the audit profession is a sensitive profession and it concern everyone in the society, and since partners are the most important capital that audit firms have, so that is why we thought it is very important to investigate how this position can be reached?This research has a qualitative methodology and has interviews and internal documents as research strategy. The research consist of 7 interviews varied between authorized auditors who are still working in auditing firms or left it before becoming partners, partners and HR, the interviews were performed personally via phone or face to face. LÄS MER

  5. 5. Case Competitions as a Tool to Build Brands and Reputation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Judith Armenteras; Iris Politiek; [2018]
    Nyckelord :Corporate Case Competitions; strategic brand management; case competitions; brand reputation; internal branding; employer branding.; Business and Economics;

    Sammanfattning : Aim: We aim to broaden the view and the understanding of what a case competition is and how it can be used beyond its use as an educational method of teaching and learning. More specifically, the purpose is to explore the phenomenon of case competitions as a branding tool from a strategic brand management perspective. LÄS MER