Sökning: "internal communication PR"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden internal communication PR.

  1. 1. Corporate Social Responsibility : How Corporate is the Responsibility?

    Magister-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Klara Nilsson; [2018]
    Nyckelord :CSR: Corporate social responsibility: Sustainability: Integration: Legitimacy: Stakeholders: Communication.; CSR: Corporate social responsibility: Hållbarhet: Integrerad: Legitimitet: Intressenter: Kommunikation;

    Sammanfattning : Bakgrund: Allt fler företag har idag erkänt betydelsen av att ta ett ökat samhällsansvar, Corporate Social Responsibility (CSR), samt att regelbundet kommunicera arbetet med deras intressenter. Då CSR saknar en enhetlig definition och därmed också en enhetlig modell att arbeta efter, skapar det emellertid oklarheter vad arbetet ska leda till. LÄS MER

  3. 2. A lifebuoy that supports in deep water : A qualitative case study investigating how an external actor can support an organisation in crisis

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Nadia Bazydlo; Sofia Wallin; [2017]
    Nyckelord :Crisis management; Crisis communication; Crisis Consultancy; PR-agency; Reputation; Social Media; External support; Social-Mediated Crisis Communication Model SMCC ; Situational Crisis Communication Theory SCCT ;

    Sammanfattning : Problem  Crisis management has never been as important as it is today. Considering that criticism is being spread in a fast pace through social media, the reputation of an organisation can quickly be damaged. Several organisations however lack internal knowledge about crisis management. LÄS MER

  4. 3. Meningsskapande på lokal nivå - Det förebyggande arbetet mot våldsbejakande extremism ur ett PR-perspektiv

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ida Walderlo; [2017]
    Nyckelord :strategisk kommunikation; PR; våldsbejakande extremism; meningsskapande; organisation; Social Sciences;

    Sammanfattning : Sensemaking within communications theory is underestimated in its ability to explain complex nowadays societies. This master thesis examines the internal organisation of the preventive work against violent extremism at local level in Sweden. LÄS MER

  5. 4. Exploratory investigation into the practice of communicating to publics using English as a Lingua Franca (ELF) by Finnish companies

    Magister-uppsats, Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Författare :Darren Ingram; [2017]
    Nyckelord :Business Communication; Globalization; English as a Lingua Franca; International Business; Linguistics; Marketing; Public Relations; Media Language;

    Sammanfattning : This thesis examines public relations (PR) communications that use English as a Lingua Franca (ELF) from leading Finnish companies. It analyses a corpus of 90 press releases from 15 export-active companies for linguistic usage, drawing on elements of linguistic theory. LÄS MER

  7. 5. CSR Communication - An Employee Perspective : Tailoring Internal Communication using Employee Preferences for Content, Style and Channel.

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Viktoria Jonsson; Rebecka Linnér; [2016]
    Nyckelord :CSR; CSR Communication; Employee; Employee Preferences; Internal Communication; Public Relations;

    Sammanfattning : Corporate Social Responsibility (CSR) represents a theory and practice that is well-known and communicating its content has shown to play an important role in order to exploit its advantages and engage stakeholders on CSR issues. Even though, CSR communication has shown to be a real challenge, since corporations are encouraged to engage in CSR, but not to communicate too loud about this engagement. LÄS MER