Sökning: "internal marketing and employee satisfaction"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden internal marketing and employee satisfaction.

1. 1. Inside-Out : Investigating the link between internal marketing and service quality in Swedish retail

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ebba Svensson; [2020]
   Nyckelord :Employee satisfaction; Internal marketing; Retail market; Service quality; Store managers;

   Sammanfattning : This thesis is a qualitative research that provides an understanding of store managers perception of internal marketing on the Swedish retail market. It also describes how the store managers use internal marketing to guide their frontline employees to deliver high quality service. LÄS MER

3. 2. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
   Nyckelord :Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

   Sammanfattning : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. LÄS MER

4. 3. Kritiska aspekter och dess betydelse i en intern varumärkeskampanj : En studie om anställdas attityder för en varumärkeskampanj och dess påverkan

   Kandidat-uppsats, Blekinge Tekniska Högskola

   Författare :Martina Karlsson; Susanna Vestin; [2015]
   Nyckelord :Internal branding campaign; customer satisfaction; Swedbank; brand platform; Intern varumärkeskampanj; kritisk aspekt; Swedbank; varumärkesplattform;

   Sammanfattning : Sammanfattning - Abstract  Titel: Kritiska aspekter i en intern varumärkeskampanj och betydelsen av dem En studie om anställdas attityder i ett fallföretag Författare: Martina Karlsson och Susanna Vestin  Handledare: Thomas Michel  Institution: Blekinge tekniska högskola Kurs: Kandidatarbete i företagsekonomi, 15 högskolepoäng  Syfte: Syftet med denna studie är att analysera och identifiera vilka kritiska aspekter som finns i samband med en intern marknadsförings kampanj.  Metod: En kvantitativ enkät kommer användas vars svar kommer testas i en hypotes. LÄS MER

5. 4. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

   Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
   Nyckelord :Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

   Sammanfattning : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. LÄS MER

7. 5. Implementing Internal Marketing To Influence Front Line Employee Job Satisfaction : A Case Study of Scandic Hotel in Västerås

   Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Cimin Ghaffari; Enkhmandakh Enkhluun; Junyao Song; [2014]
   Nyckelord :Hotel industry; service; internal marketing; front line employee; job satisfaction;

   Sammanfattning : Course: FOA214 Bachelor Thesis in Business Administration, 15 ECTS University: Mälardalens University School of Business, Society and Engineering Date: 2014, June 2nd Authors: Enkhluun Enkhmandakh, Cimin Ghaffari and Junyao Song Tutor: Zarina Osmonalieva Examiner: Eva Maaninen-Olsson Keywords: Hotel industry, service, internal marketing, front line employee, job satisfaction, Scandic Hotel. Research Question: How does Scandic Hotel in Västerås influence front line employee job satisfaction through internal marketing activities? Purpose of Research: The purpose of this thesis is to describe and analyze how hotels can influence front line employee job satisfaction through internal marketing. LÄS MER