Sökning: "international branding"

Visar resultat 1 - 5 av 122 uppsatser innehållade orden international branding.

  1. 1. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
    Nyckelord :Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

    Sammanfattning : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. LÄS MER

  2. 2. The Strategic side of Global Talent Management : Thematic literature review with a conceptual reasoning

    Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Sofie Ekelöf; Nathalie Lindberg; [2020]
    Nyckelord :Global Talent management; Strategic Human Resource Management; Internal drivers; Challenges;

    Sammanfattning : Today's organizations face a global talent shortage, where they struggle to find and develop the talents needed to gain a competitive advantage in the global labor market. The war for talent has shifted from a national to a global scale, affecting organizations Human Resource Management strategies. LÄS MER

  3. 3. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Peter Nilsson; [2020]
    Nyckelord :Internationalisation; SME; Market Selection; Entry Modes; Customer Acquisition; Branding; Employer Branding;

    Sammanfattning : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. LÄS MER

  4. 4. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Elias Killander; Anton Ehn; Joshua Steinlechner; [2020]
    Nyckelord :B2B; Market Entry Strategy; Digital Content Marketing; International Companies; Relational Market Entry Strategy; Digital Market Entry Strategy; Brand Awareness;

    Sammanfattning : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. LÄS MER

  5. 5. Last night in Sweden : En kvantitativ innehållsanalys om Sverigebilden i polariserade amerikanska onlinemedier

    Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013); Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Författare :Mikaela Lauri; Fredrik Erlandsson; [2020]
    Nyckelord :Sverigebilden; Nation branding; Nation Images; gestaltning; USA.;

    Sammanfattning : Purpose: The purpose with this study is to examine the view of Sweden in, polarized, american online medias. We are interested in the way in which Sweden is framed by the media and what underlying factors there are for the frame. LÄS MER