Sökning: "international business theory"
Visar resultat 1 - 5 av 429 uppsatser innehållade orden international business theory.
1. BILDEN AV AI- FRÅN MYT TILL VERKLIGHET. En kvantitativ innehållsanalys av svenska nyhetsmediers gestaltning av artificiell intelligens
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Executive summary The purpose of this study was to explore how artificial intelligence (AI) has been framed in the Swedish news media through the course of time. Although the first definition dates back to the 1950’s, AI can still be considered a rather early concept when seen as an emerging technology. LÄS MER
2. Breaking out of Boundaries: A multiple case-study examining the role of entrepreneurship for the internationalization of small skincare born global firms
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : As the beauty and skincare market continues to grow globally, there is also a growing trend of early and rapid internationalization among skincare brands that are looking to capitalize on the global market. While this constitutes a great opportunity for companies, internationalization can be difficult for young and small firms, in particular, to effectively navigate. LÄS MER
3. Born digital firms entry mode in foreign markets
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : The development of digitalization has led to the emergence of a new type of firm, born digital firms. However, how these firms enter a foreign market is not well researched by scholars within the field of entry mode theory in international business. LÄS MER
4. En flerfallsstudie av svenska marknadens arbete med gröna obligationer
Kandidat-uppsats, SLU/Dept. of EconomicsSammanfattning : Marknaden för gröna obligationer har haft stor framväxt under de senaste åren, i Sverige såväl som internationellt. Detta beror på hållbarhetens stora roll på de finansiella marknaderna. LÄS MER
5. Exploring Cross-Cultural Differences in Attitudes Towards SDG12
Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12 Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures? Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals. Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. LÄS MER