Sökning: "international chamber of commerce"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden international chamber of commerce.

1. 1. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Maja Lundgren; [2022]
   Nyckelord :Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

   Sammanfattning : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. LÄS MER

3. 2. Get digitalized or die trying : A qualitative study of how digitalization affect Swedish SMEs with Chinese business partners

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Emma Rasmussen; Lisa Vilhelmsson; Erza Zylfijaj; [2018]
   Nyckelord :International Business Relationships; Digitalization; Swedish SMEs in China; Business Culture; Trust; Communication;

   Sammanfattning : Purpose: The aim of the study is to explore how the digitalization has affected international business relations, with a focus on Swedish and Chinese relationships. This will be studied through a qualitative study of Swedish SMEs with Chinese partners within the manufacturing industry, but also through interviews with Business Sweden and Swedish Chamber of Commerce for an objective approach. LÄS MER

4. 3. Corporate social responsibility : A case study of three Swedish MNC`s in the emerging Peruvian market

   Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU

   Författare :Moa Ekerhed; Mariana Sandvall; [2010]
   Nyckelord :corporate social responsibility;

   Sammanfattning :     Abstract   Date 2010-05-28   Level: Bachelor thesis in international business 15 hp   Authors:   Moa Ekerhed  Mariana Sandvall   Birth year 1986   Birth year 1988   Supervisor:            Susanne Sandberg   Commissioned by: SIDA   Project: Minor field study Title: Corporate social responsibility – A case study of three Swedish MNC`s in the emerging Peruvian market   Purpose: The purpose with this thesis is to gain understanding of how Swedish multinational corporations work with CSR in an emerging market. We will study what kind of CSR they are implementing on the market and how their surrounding environment influences them. LÄS MER

5. 4. Branding Spain : analyzing the organizations behind the image of Spain in Sweden

   Magister-uppsats, Institutionen för humaniora och samhällsvetenskap

   Författare :Oscar Alvarez Martinez; [2010]
   Nyckelord :Nation branding; nation brand; Spain; Sweden; nation brands index; competitive identity; country of origin; made in; public diplomacy; international trade.;

   Sammanfattning : Globalization abates barriers and makes the world similar, but also leads countries to perform like companies seeking and competing for global capitals. In this competition the „nation brand‟ becomes a critical tool to stand out and attract any sort of foreign investments. LÄS MER

7. 5. Dröjsmål vid öppnande av remburs - en konsekvensanalys

   Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen

   Författare :Sara Wahlgren; [2008]
   Nyckelord :Köprätt; Law and Political Science;

   Sammanfattning : In international trade with buyer and seller in different countries the parties can be insecure whether their counterpart will fulfil its contractual obligations in accordance with the contract of sale. The seller can be insecure in getting paid for his goods at contractual time and the buyer's insecurity can be whether the goods will be shipped at the contractual time and in contractual state. LÄS MER