Sökning: "international consumer behaviour"
Visar resultat 1 - 5 av 39 uppsatser innehållade orden international consumer behaviour.
1. Du kan inte lura ett barn, eller? - En undersökning om barns skydd vid personifierad onlinereklam
Kandidat-uppsats, Lunds universitet/Institutionen för handelsrättSammanfattning : With the development of digitalization, personalized online advertising has grown worldwide. This means that companies, through so-called Cookies, collect personal data about the consumer to then create online advertising based on the consumer's interests. LÄS MER
2. Customer trust in connection with anew method of vertical farming: instore farming : A quantitative analysis in Sweden.
Magister-uppsats, Jönköping University/HLK, Globala studierSammanfattning : In a world where food security is always a topic and an important factor which is involved bygovernments, international organizations and other stakeholders, it is important to talk aboutfood production. As it seems there is a need for sustainable agricultural methods to relieve thetension which is on the unsustainable conventional farming methods. LÄS MER
3. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.
Magister-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetSammanfattning : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. LÄS MER
4. Covid-19 and consumer behaviour : The impact of Covid19 on Swedish fashion consumers’ behaviour during and post-pandemic.
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Intro: Understanding consumer behaviour and needs is imperative for B2C businesses, especially within the fashion retail-sector where trends and consumer preferences are constantly changing. The competitiveness of fashion firms is defined by their ability to deliver customer expectations. LÄS MER
5. The Intention of Consumers to Engage in Digital Food Sharing Platforms : An Analysis and Investigation of the Behavioural Intention from a Consumer Perspective by Extending the Theory of Planned Behaviour
Master-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : The sharing economy, which has been receiving significant attention from research due to its unprecedented growth in the recent past, is being seen as a potential driving force to transform and rethink society’s unsustainable approach to consumption. Especially, the concept of food sharing as part of the sharing economy is being considered as essential for a more sustainable world and thus aims at counteracting the unsustainable consumption behaviour of individuals. LÄS MER
