Sökning: "international education marketing"
Visar resultat 1 - 5 av 39 uppsatser innehållade orden international education marketing.
1. Spelar det någon roll att vissa betalar? : Organisering och marknadisering under tio år med studieavgifter - Fallet Lunds universitet
Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)Sammanfattning : In 2011 Sweden introduced tuition fees for citizens of countries outside the European Union (EU), European Economic Area (EEA) and Switzerland, choosing to study at Swedish universities. The purpose of this thesis has been to explore how institutions of higher education in Sweden has adapted to this change by studying the case of Lund University. LÄS MER
2. International Students’ Choice of Swedish Higher Education Institution
Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknikSammanfattning : How does the services marketing mix, push-pull factors, and brand reputation influence international student’s choice of a Swedish university? This study aims to examine the relationship between international student’s choice of a Swedish university and the factors such as services marketing mix, push-pull factors, and brand reputation. The purpose of this paper is to understand how these factors influence international student choices in selecting a Swedish higher education institution. LÄS MER
3. Varför internationell marknadsföring : En studie om internationella marknadsföringsstudenters motivationer bakom deras programval
Kandidat-uppsats, Mälardalens högskola/Industriell ekonomi och organisationSammanfattning : Abstract Date: 2020/06/02 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: D’alessandro Maximillian & Mills Dominic (1995/02/11) (1998/09/26) Title: Why international marketing? - A study on the underlying motivational factors behind international marketing students choice of higher education Tutor: Andreas Pajuvirta Keywords: Motivation, students, consumer behaviour, hedonism, utilitarism, intrinsic motivation, extrinsic motivation Research question: Which motivational factors affect students when choosing the international marketing programmes in Sweden? Purpose: The aim of this study is to contribute to a greater understanding of the existing, limited research regarding the motivational factors behind international marketing students choice of course. Furthermore, the study aims to create a holistic view of what motivational factors affect international marketing students when choosing their course. LÄS MER
4. Internationalization of Higher Education : Understanding the International Students' Choice of a Swedish University and the Decision-Making Process
Master-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : As the growth of Internationalisation of Higher Education shifts from former dominant nations like USA, Canada, England and Australia to other nations in Europe and Asia such as Germany, Sweden, Japan and Singapore, this study seeks to understand the decision-making process of an International Student looking to study at a Swedish University. Borrowing from previous studies, the ‘push and pull factors’ are used as the main theoretical reference as well as in discussion of the findings. LÄS MER
5. (Ad)ventures in Global Education - A study on how international branch campuses in China recruit Chinese students
C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : Increased mobility of students and universities worldwide has resulted in a global education market, in which knowledge and financial resources are transferred across borders. One trend in the internationalization of higher education is to establish international branch campuses (IBCs), in which a university offers a degree abroad by collaborating with a domestic university. LÄS MER