Sökning: "international marketing and culture"
Visar resultat 21 - 25 av 91 uppsatser innehållade orden international marketing and culture.
21. Customer Value's Influence on International Market Entry Strategies in a B2B Context : Business and Market Opportunities in the Data Centre Segment in Northern Europe
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : nternational market entry strategies gained increasing importance due to globalisation. Companies became multinationals. Therefore, new challenges arose due to different market and customer requirements. One topic, which gained importance in B2B context, is customer value. LÄS MER
22. Påverkar kultur konsumenters attityd mot reklam? : En kvantitativ studie om konsumenters attityd mot kulturellt inkongruenta reklambudskap
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : In today’s globalised world, international marketing is everyday business for many companies. Culture is a factor that might affect the effectiveness of international marketing. The purpose of this study is to examine how Swedish consumer’s attitude towards advertising is affected by cultural incongruence in the advertising message. LÄS MER
23. The Impact of Culture on Leadership in Healthcare Services : The case of Elekta-Greece
Magister-uppsats, Högskolan i Gävle/FöretagsekonomiSammanfattning : Purpose: The purpose of this study is to comprehend and analyse the impact of national culture on leadership within the healthcare industry. Method: This is an exploratory research in which qualitative data have been used. Interviews have been held with employees at Elekta-Greece EPE, Athens in Greece. LÄS MER
24. Vad spelar roll? - En fallstudie om organisationskulturens roller för entreprenörskap
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : Companies that market themselves as entrepreneurial is a phenomenon that has received increased attention in recent years. In addition, several of the most popular employers globally are companies considered to have a characteristic entrepreneurial organizational culture. LÄS MER
25. Matlandet Sverige : Kopplingen mellan den svenska matkulturen och besöksnäringen
Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknikSammanfattning : The purpose of this study is to examine how a particular niche in tourism can attract international visitors to a certain destination. To do this, the Swedish food culture was used as a tool to find out how it is marketed to attract international visitors to Sweden. LÄS MER