Sökning: "international marketing communication channel"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden international marketing communication channel.

  1. 1. Global marketing through collaboration of local marketing agencies : How can local marketing agencies work together for global clients?

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Sebastian Rubinsson; [2020]
    Nyckelord :international marketing globalization collaboration network;

    Sammanfattning : Background: The world becomes more connected as technology advances and with the internet as a distribution channel more companies internationalises. However, there are still cultural differences around the world that marketers must take into consideration. LÄS MER

  3. 2. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Nyckelord :SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Sammanfattning : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. LÄS MER

  4. 3. Analys av svenska handelsföretags lokala anpassning av produktutbud och marknadskommunikation i Kina - En fallstudie av H&M, IKEA och Gina Tricot

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Olivia Pivén; Sara Svärd; [2018-05-31]
    Nyckelord :Export Strategy; Frugal Innovation; International marketing; Local Adaption; Marketing Communication; Psychic Distance; Retail; Sales Channel.;

    Sammanfattning : China has during the last 50 years developed into becoming the second largest economy in the world. There have been many changes in the global market with an increased globalization. LÄS MER

  5. 4. Automotive Fleet Sales Management

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Jakob Olsson; Gustav Westling; [2016]
    Nyckelord :Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Sammanfattning : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. LÄS MER

  7. 5. Implementation of Marketing Strategies Practiced by Western and Eastern European Fashion Brands : H&M and Reserved Case

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sonia Zawadzka; [2015]
    Nyckelord :fashion marketing; marketing strategies; high street fashion brands; H M; Reserved; fashion management;

    Sammanfattning : Purpose: The purpose of this thesis is to examine diverse marketing strategies used by Western and Eastern European originated fashion brands based on H&M and Reserved cases as well as which of them are the most appealing to Polish students. Additional aspect of the diploma is to research if there are some evident differences or similarities in implementing these tactics. LÄS MER