Sökning: "international marketing theory"

Visar resultat 1 - 5 av 110 uppsatser innehållade orden international marketing theory.

  1. 1. Läs dig bättre: En analys av skapandet och mottagandet av bästsäljande självhjälpsböcker

    Kandidat-uppsats, Lunds universitet/Förlags- och bokmarknadskunskap

    Författare :Elsa Wallerö; [2023]
    Nyckelord :Förlagskunskap; marknadsföring; mottagning; självhjälpslitteratur; bästsäljare; sociala medier; TikTok; Publishing studies; marketing; reception; self-help books; bestsellers; social media; Cultural Sciences;

    Sammanfattning : The market for self-help books has rapidly expanded and gained influence over the last couple of years, partially due to social media users increasing the genres status on the book market. This essay will look at three different bestselling books within the genre: Atomic Habits, The Body Keeps the Score, and The Subtle Art of Not Giving a F*ck. LÄS MER

  3. 2. Are you fitting in? A study on the effects of fitness influencers on male body image

    Magister-uppsats, Jönköping University/IHH, Marketing and Logistics

    Författare :Anne Heinicke; Zoe Vagic; [2023]
    Nyckelord :body image; fitness influencer; body dissatisfaction; social comparison theory;

    Sammanfattning : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. LÄS MER

  4. 3. "Blott Sverige svenska krusbär har" : En kvalitativ studie om nation branding av svensk måltidskultur

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jogér Sebastian; [2022]
    Nyckelord :turism; måltidsturism; marknadsföring; måltidskultur; kultur; mat; foodie; nation branding; storytelling; profilering;

    Sammanfattning : This candidate thesis contains a qualitative study of how Sweden markets its gastronomicculture internationally through nation branding. The study was conducted through adeductive research approach. Through nation branding, Sweden has become the new, littlestar on the gastronomic world scene. LÄS MER

  5. 4. To what extent does ethnic marketing theories apply to multi-ethnic consumers? : A qualitative study examining the impact of the consumer acculturation process on ethnic marketing within a multi-ethnic country (Sweden)

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Författare :Albin Hedstål; Ranim Chihabi; Eddy Nganji; [2022]
    Nyckelord :Business administration; International Business;

    Sammanfattning : Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of the advertisement by the end customer. Ethnic marketing has existed for a long time, companies worldwide have been trying to excel at implementing ethnic marketing in an effort to target ethnic minorities. LÄS MER

  7. 5. Förtroende och trovärdighet kring betalda samarbeten med influencers : En kvantitativ studie på hur förtroende och trovärdighet påverkar konsumenters köpvilja vid betalda samarbeten med influencers.

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Starcevska Natalie; Bremer Möller Cornelia; [2022]
    Nyckelord :Influencer marketing; influencer; betalda samarbeten; trovärdighe; förtroende;

    Sammanfattning : Title: How does trust and credibility affect consumers' willingness to buy for paid collaborations with influencers. Author: Natalie Starcevska & Cornelia Bremer Möller Tutor: Anna Sörensson Examiner: Navid Ghannad Course: Independent thesis in business administration 15hp, international marketing program, Halmstad University, Spring 2022 Keywords: Influences marketing, Influences, Paid collaborations, Credibility and trust. LÄS MER