Sökning: "international marketing"

Visar resultat 16 - 20 av 594 uppsatser innehållade orden international marketing.

  1. 16. Contributions of Cooperatives in Agricultural Marketin : a Case study of the Cashew nut product in the Mtwara Region

    Master-uppsats, SLU/Dept. of Economics

    Författare :Grace Cholobi; [2023]
    Nyckelord :Agricultural; Cooperative; contribution; Famers; Market; Members; Tanzania;

    Sammanfattning : Tanzania's Government Cooperative Act 2008 presents a promising step in the right direction toward agricultural growth in Tanzania by promoting the development of a cooperative sector. Agriculture in Tanzania plays a significant role in the economy, particularly cash crops. LÄS MER

  3. 17. The Impact of Generation-Z on International Branding Strategy: An Analysis of Startup Fashion Brands : What are the possible challenges and advantages faced by startup fashion brands in adapting to the Gen-Z effect in their international branding strategies?

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Kristjana Zaka; Masood Muqdad Sami Al Juboori; [2023]
    Nyckelord :Generation Z; International Branding Strategy; Branding; Small Fashion Brands; Startups; New Ventures; Consumer Behavior; Qualitative Research.;

    Sammanfattning : This study explores the profound impact of Generation Z (Gen Z) on the international branding strategies employed by small fashion brand startups. As digital natives born between the mid-1990s and early 2010s, Gen Z represents a dynamic force that challenges traditional marketing approaches. LÄS MER

  4. 18. Värdeanalysens påverkan på både val och hantering av informationssäkerhetsbolags kunder : En studie av Basalt AB och deras potentiella kunder

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Judith Hambraeus; [2023]
    Nyckelord :Cybersäkerhet; värdeskapande; värdeerbjudande; marknadsstrategier; mark- nadsexpansion; upplevt värde;

    Sammanfattning : The attraction of the cybersecurity market is increasing with the fast market growth as well as the potential that comes with the digitalisation of todays society. A supplier of information security products that wants to expand, needs to be able to identify new customers and segments as well as understand the customers needs. LÄS MER

  5. 19. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
    Nyckelord :The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

    Sammanfattning : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. LÄS MER

  7. 20. "Blott Sverige svenska krusbär har" : En kvalitativ studie om nation branding av svensk måltidskultur

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jogér Sebastian; [2022]
    Nyckelord :turism; måltidsturism; marknadsföring; måltidskultur; kultur; mat; foodie; nation branding; storytelling; profilering;

    Sammanfattning : This candidate thesis contains a qualitative study of how Sweden markets its gastronomicculture internationally through nation branding. The study was conducted through adeductive research approach. Through nation branding, Sweden has become the new, littlestar on the gastronomic world scene. LÄS MER