Sökning: "international promotion adaptation"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden international promotion adaptation.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Yulia Lindholm; [2022]
    Nyckelord :Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Sammanfattning : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. LÄS MER

  3. 2. Microgrids for increasing resilience and sustainability in island nations - An explorative case study of scenarios in Puerto Rico

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Angelica Rivera Diaz; [2021]
    Nyckelord :microgrids; resilience; microgrid business models; scenarios; Business and Economics; Earth and Environmental Sciences;

    Sammanfattning : Microgrids and distributed renewable energy have the potential to facilitate management and adaptation for climate change. While research on microgrids has been developing for the past decades, further studies are necessary to expand on business models and scenarios which lead to their successful commercialization and implementation. LÄS MER

  4. 3. Mining for the low-carbon transition : Conflicting discourses of sacrifice zones and win-win narratives

    Master-uppsats, Stockholms universitet/Statsvetenskapliga institutionen

    Författare :Isabella Andersson; [2021]
    Nyckelord :Climate-smart mining; low-carbon transition; discourse analysis; discourse coalitions; storylines; sacrifice zones; World Bank;

    Sammanfattning : To support the transition towards a low-carbon economy, mining companies, international financial institutions and governments are preparing to drastically scale up mineral extraction of energy transition minerals such as cobalt and lithium. Mineral extraction, however, has far-reaching impacts on the biophysical environment and mining-affected communities that may become more severe under a changing climate. LÄS MER

  5. 4. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Anna Åkesson; [2020]
    Nyckelord :International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

    Sammanfattning : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. LÄS MER

  7. 5. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Michelle Larsson; Karin Jakobsson; [2019]
    Nyckelord :Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

    Sammanfattning : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. LÄS MER