Sökning: "international service marketing"

Visar resultat 1 - 5 av 77 uppsatser innehållade orden international service marketing.

1. 1. Hållbarhetscertifiering : effekter på värdekedjan av byggmaterial

   Master-uppsats, SLU/Dept. of Forest Economics

   Författare :Sofia Andersson; [2023]
   Nyckelord :effekter på värdekedjan; fallstudie; frivilliga hållbarhetscertifieringar för byggnader i Sverige; hållbar utveckling; ; standarder;

   Sammanfattning : En av vår tids stora utmaningar handlar om att möta klimatkrisen och ökade krav på levnadsstandard hos en växande global befolkning. Allt fler flyttar från rurala till urbana områden, vilket pressar bostadsmarknader världen över. LÄS MER

3. 2. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance

   Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :Christoffer Nilsson; Belinda Hsu; [2022]
   Nyckelord :Business model framework; innovation; capital structure; time-to-market; firm performance; structural equation modeling; exploratory factor analysis;

   Sammanfattning : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. LÄS MER

4. 3. Marketing of Community-Based Tourism : A case study of Central Asia

   Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Författare :Fiona Gansauer; [2021]
   Nyckelord :Stakeholder Theory; Community-Based Tourism CBT ; Distribution Channels; Marketing; Central Asia; Uzbekistan; Kyrgyzstan; Tajikistan; cross-national analysis;

   Sammanfattning : The aim of this thesis is to fill the research gap between marketing and community-based tourism, with using the Stakeholder Theory as intermediary. For this purpose, it is analyzed how the Stakeholder Theory can contribute to improve the marketing of community-based tourism. LÄS MER

5. 4. Spelar det någon roll att vissa betalar? : Organisering och marknadisering under tio år med studieavgifter - Fallet Lunds universitet

   Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

   Författare :Helene von Wachenfelt; Helle Andresen Pettersson; [2021]
   Nyckelord :tuition fees; organisation; Lund University; marketisation; institution; institutional theory; students as customers; studieavgifter; organisation; Lunds universitet; marknadisering; kundifiering; institution; institutionell teori;

   Sammanfattning : In 2011 Sweden introduced tuition fees for citizens of countries outside the European Union (EU), European Economic Area (EEA) and Switzerland, choosing to study at Swedish universities. The purpose of this thesis has been to explore how institutions of higher education in Sweden has adapted to this change by studying the case of Lund University. LÄS MER

7. 5. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
   Nyckelord :Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

   Sammanfattning : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. LÄS MER