Sökning: "internationalisation marketing"

Visar resultat 1 - 5 av 30 uppsatser innehållade orden internationalisation marketing.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Yulia Lindholm; [2022]
    Nyckelord :Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Sammanfattning : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. LÄS MER

  3. 2. Sökandet efter en småstadsidentitet : En fallstudie om Hudiksvalls stadskärna och dess relation till identitet och marknadsföring

    Master-uppsats, KTH/Urbana och regionala studier

    Författare :Rasmus Näsman; [2021]
    Nyckelord :city centre; BID; marketing; planning; commercial; Hudiksvall; identity; stadskärna; BID; marknadsföring; planering; kommersiell; Hudiksvall; identitet;

    Sammanfattning : The city and its planning are dynamic products of permanent change, which is influenced by a myriadof different actors with different wills and opinions. During the last century, urban planning has gonefrom being a steering process to a more mediating role between prominent and relevant actors. LÄS MER

  4. 3. Instagram marketing to attract international students in an age of internationalisation : A case study of KTH University Instagram from the perspective of Southeast Asian students

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Annusyirvan Ahmad Fatoni; [2021]
    Nyckelord :Social media marketing; Instagram marketing; higher education market; Southeast Asian students; trust;

    Sammanfattning : This exploratory study identifies the importance of Instagram to market universities in Southeast Asia and the strategies to make interesting content to reach more Southeast Asian students. According to the statistics in 2020 by Statista, Southeast Asia is ranked second in the world’s most active social media users, and Instagram is now quickly catching up with the giant platform Facebook and becoming the rising star. LÄS MER

  5. 4. The Utilisation of Capabilities in Born Globals’ Internationalisation Process - A Multiple Case Study of Swedish Born Globals

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Herman Fri; Ludvig Gillholm; [2020-06-29]
    Nyckelord :Born globals; internationalisation; ordinary capabilities; dynamic capabilities; networking capabilities; internally focused learning capabilities; market-focused learning capabilities; marketing capabilities; logistics capabilities;

    Sammanfattning : The subject of research in this paper is born globals’ utilisation of capabilities in their internationalisation process. The purpose of this multiple case study is to gain a deeper understanding of what and how capabilities Swedish born globals utilise when expanding abroad. LÄS MER

  7. 5. One-Click Internationalisation through E-Commerce Marketplaces? A qualitative study of the key capabilities for SMEs

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Leonie Charlotte Seige; Laura Kristin Weers; [2020]
    Nyckelord :SMEs; digital platforms; e-commerce marketplace; internationalisation; capabilities; Business and Economics;

    Sammanfattning : Purpose – While e-commerce marketplaces have changed the way SMEs operate across borders, literature connecting digital platforms with the internationalisation of firms is scarce. Although the Uppsala Model and the Born Global concept acknowledge the influence of digital technologies, they do not capture the phenomenon of e-commerce marketplaces as a new mode of entry. LÄS MER