Sökning: "internationalization branding"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden internationalization branding.

  1. 1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Nyckelord :Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Sammanfattning : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. LÄS MER

  3. 2. Understanding the role of social networks in the process of internationalization

    Magister-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Rakibul Islam; Suprim Timila; [2021]
    Nyckelord :Social Media; Social Networks; Effectual Internationalization; Strategic Alliances; Platform Communication; branding;

    Sammanfattning : This thesis aims to explore the role of social network in the international market for the companies that plan to test their capabilities of social network for enhancement of business. In order to explore such capabilities, LinkedIn, Facebook, twitter and other social networks have been considered as examples, using companies from three different countries France, China and India. LÄS MER

  4. 3. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Elias Killander; Anton Ehn; Joshua Steinlechner; [2020]
    Nyckelord :B2B; Market Entry Strategy; Digital Content Marketing; International Companies; Relational Market Entry Strategy; Digital Market Entry Strategy; Brand Awareness;

    Sammanfattning : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. LÄS MER

  5. 4. Branding for Universities : A qualitative case study on Jönköping University

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Elin Sjögren; Charlotte Trautmann; [2019]
    Nyckelord :;

    Sammanfattning :   Background In the past years there has been a rapid growth in the internationalization of several industries. This has not left the market for higher educational institutions unaffected as students now are more mobile and willing to move further away from home to study at a desired university. LÄS MER

  7. 5. Brand Building in Born Global Firms : The role of digitalization in brand building in young B2B Born Global companies internationalization

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Johan Kjellstrand; Ouf Samar; [2017]
    Nyckelord :;

    Sammanfattning : Purpose: The purpose of this thesis is to create a deeper understanding of the impact of digitalization on branding and brand building in the internationalization of B2B Born Global SMEs. Design/methodology: The methods used were a mixed qualitative methodology including both interviews and open-ended surveys. LÄS MER