Sökning: "internet advertisement"
Visar resultat 1 - 5 av 81 uppsatser innehållade orden internet advertisement.
1. Consumer Attention Marketing Strategies : How do companies’ perception of online consumers’ attention span affect their digital marketing strategies?
Kandidat-uppsats, Högskolan i HalmstadSammanfattning : The world of digital marketing is advancing at a rapid rate, an ever so increasing number of individuals are connected to the world wide web and subsequently being exposed to marketing messages in the thousands each day. For marketers this poses a unique challenge when it comes to creating a marketing segment which conveys their message effectively by attaining the attention of the consumer. LÄS MER
2. Meme marketing’s effect on brand recall and sharing intention
Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. LÄS MER
3. De unga konsumenterna : En fokusgruppstudie om internetbaserad reklam
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : As it becomes increasingly common for children to be exposed to advertising on the internet at an early age, it becomes Crucial for companies to market themselves ethically. Children are daily exposed to an overwhelming amount of internet advertising, shaping their consumption habits and behavior. LÄS MER
4. Reklamidentifiering och medverkansansvar vid marknadsföring på sociala medier
Kandidat-uppsats, Lunds universitet/Institutionen för handelsrättSammanfattning : Internet usage and social media have exploded in recent years, which has brought about a change to advertising. Social media has become a place full of recommendations and inspiration, but also a workplace for influencers who promote various products and services. LÄS MER
5. Adpocalypse : The new privacy legislations’ impact on digital advertisement in Sweden
Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : 2020 and 2021 were shocking years for advertising and digital marketing since both Apple and Google announced that they would limit third-party tracking. Google and Apple’s news created turmoil in the marketing business sector since advertisers no longer will be able to target and track the success of their digital ads as efficiently and effectively. LÄS MER