Sökning: "internet marketing technologies"

Visar resultat 1 - 5 av 32 uppsatser innehållade orden internet marketing technologies.

  1. 1. Factors Affecting Marketing Strategies of Food Panda and Jovi in Pakistan

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Sikandar Majid; Farhan Tanveer; [2023]
    Nyckelord :Marketing Strategy; Jovi and Foodpanda;

    Sammanfattning : There has been a rise in food delivery services in Pakistan due to the digitization of several restaurants. However, while several delivery services currently operate in Pakistan, Food panda and JOVI stand out as the most popular. LÄS MER

  3. 2. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Shuqiao Yang; [2023]
    Nyckelord :meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

    Sammanfattning : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. LÄS MER

  4. 3. Digital transformation för en mer effektiv och tillgänglig detaljhandel : En kvalitativ studie för att analysera konsumenters kundresor och dess påverkan inom modebranschen

    Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Jonathan Jonasson; Hanna Lundvall; [2021]
    Nyckelord :Digital transformation; digital marketing; digital retailing; digitization; e-commerce; customer journey; work system; Digital transformation; digital marknadsföring; digital detaljhandel; digitalisering; e-handel; kundresan; arbetssystem;

    Sammanfattning : Digitaliseringen har blivit en av de viktigaste pågående omvandlingarna som sker i nutida samhället och denna utveckling är viktig inom specifikt detaljhandeln samt modebranschen. Då modebranschen befinner sig på en global marknad har de utvecklat olika försäljnings-strategier på olika plattformar, för att bemöta konsumenters efterfrågan till digitala lösningar. LÄS MER

  5. 4. Outcomes of intelligent logistics in retail organizations

    Magister-uppsats, Lunds universitet/Institutionen för informatik

    Författare :Yujie Li; Hira Khalid; [2021]
    Nyckelord :Intelligent logistics; Retail organizations; Logistic; AI; Robot; Technology and Engineering;

    Sammanfattning : The efficiency of retail organizations has been improved with the help of internet technology, using big data, cloud computing, and other technologies to upgrade the supply chain, marketing, and logistics of goods and other models. Among these areas, intelligent logistics has played a significant role in the development of retail organizations. LÄS MER

  7. 5. The development of experiential marketing and the e-commerce rise : An empirical study of the relationship between experiential marketing and e-commerce

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Alban Godron; Alexis Leitao; [2019]
    Nyckelord :;

    Sammanfattning : In the past years, our society digitized increasingly with the development of internet and the exploration of all its capacities. One of these new uses is the e-commerce, the possibility for customers to buy a product online at any time of the day, and to be delivered at their home after a short period of time. LÄS MER