Sökning: "interpretive research design"

Visar resultat 21 - 25 av 61 uppsatser innehållade orden interpretive research design.

  1. 21. Social Media When Searching for New Customers : A Description of Prospecting Activities on Social Media

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Robin Vipp Oskarsson; Alexander Dimakis; [2020]
    Nyckelord :B2B; Prospecting; Personal selling; Social media; Identifying; Qualifying; Due diligence newsfeed; Digital footprints;

    Sammanfattning : Purpose - The purpose of this study is to identify and describe how B2B salespeople utilize social media when prospecting for new customers based on a sequential sales process.Design/methodology/approach - The study employs an interpretive approach as it attempts to convey a phenomenon through the eyes of the participants. LÄS MER

  3. 22. Motherhood and Entrepreneurship : Exploring the entrepreneurial identity of ‘Mompreneurs’ in the Middle East.

    Master-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Yumna Ali; Naghmeh Nekouei; [2020]
    Nyckelord :Women Entrepreneurship; Identity; Mompreneurship; Entrepreneurial Identity; Mompreneurial Idenity; Middle East.;

    Sammanfattning : Abstract Purpose – The purpose of this specific study is to discover how mothers in the Middle East perceive their entrepreneurial identity based on the results and our interpretation of the mothers' narratives, to fill the gap that was discovered in mompreneurship identity research area in the Middle East. Design/methodology/approach – A Qualitative Research Design using the ‘Abductive reasoning’ method was implemented. LÄS MER

  4. 23. Blockchain for Education Records : An interpretive research on university students’ perceptions

    Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Andreas Herkommer; Justyna Kaletka; [2020]
    Nyckelord :Information Systems; Information and Communication Technology; Blockchain; Education Records; Education Records Management; Higher Education; Qualitative Research; Focus Group Interview;

    Sammanfattning : This research aims to explore students’ perceptions and their desired features on the use of blockchain technology for the management of education records. A literature review formed the basis of the theoretical background of this work by allowing to explore how education records are managed nowadays and the potential for the use of blockchain technology in this area, as well as the importance of user-centred design in order to achieve a higher user-acceptance. LÄS MER

  5. 24. The Strategy of Using Consultants for Sustainable Business Development Within SMEs

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Viktoria Gelfgren; Christoffer Högbom Brinkmann; [2020]
    Nyckelord :Sustainability; Small and Medium-sized Enterprises SMEs ; Sustainability Consultants; Corporate Sustainability; Business Strategy;

    Sammanfattning : Problem: A decisive majority of Swedish firms are small and medium-sized enterprises (SMEs) and studies indicate that most of these lack, among other things, financial resources, which often limit smaller firms from implementing sustainable practices. Since SMEs compete with larger enterprises, with more established departments and therefore, they cannot strategize their sustainability work to the same extent. LÄS MER

  7. 25. From Way Out West to Veg Out West - A study on changes to a key brand property and brand meaning negotiation on social media

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jakob Obstfelder; Pär Gustafsson; [2019-07-03]
    Nyckelord :Brand meaning negotiation; Sign values; Social media; Identity creation;

    Sammanfattning : Purpose: The purpose of this paper is to illustrate the brand meaning negotiation process on social media, using the case of the Way out West brand that changed a key brand property in 2012. We aim to uncover dynamics and reasons for why and how the brand’s meaning has been negotiated, and the influence social media has had by expanding on previous research, most notably Giesler ( 2012 ) research findings on brand meaning negotiation. LÄS MER