Sökning: "interviews extended self methodology"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden interviews extended self methodology.

  1. 1. Identifying the Barriers to Pre-owned Fashion: A Consumer Perspective

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alicia Larsson; Cajsa Schoultz; [2023]
    Nyckelord :Consumer Behavior; Pre-owned Shopping; Multichannel Retail; Business and Economics;

    Sammanfattning : Thesis Purpose: This study aims to enhance the understanding of factors that discourage consumers from buying pre-owned fashion in a multichannel retail setting. Methodology: Rooted in a qualitative and exploratory method, this study is further guided by an abductive approach. LÄS MER

  3. 2. Ägandehyckleri och statushysteri

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Didrik Wessel; Sofi Hagander; Johanna Allard; [2019]
    Nyckelord :Access-Based Consumption; Consumer Culture Theory; identitet; symboliskt värde; bildelning; Business and Economics;

    Sammanfattning : Syfte: Studien beskriver hur produkter med symboliskt värde fungerar inom access-based consumption (ABC), vilket uppnås genom att analysera hur bilen förknippas med identitet i denna kontext. Detta sker med utgångspunkt i individens motiv, tankar och drivkrafter. LÄS MER

  4. 3. Best-practice transport planning - a comparison between the U.S. and Europe

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Viktor Åkesson; [2016]
    Nyckelord :transport planning; dispatching; ATLF; best-practice; transport models; Social Sciences;

    Sammanfattning : Purpose of this paper: The U.S. and European way of planning road-freight transport are different. These differences pose an interest of analyzing, assessing and evaluating. LÄS MER

  5. 4. The break-up: Why consumers end their love relationships with brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Yassamin Amirghassemi; Julia Lövgren; [2015]
    Nyckelord :Consumer-brand relationships; Brand love; Dissolution; Identity; Termination; Self-extension.; Business and Economics;

    Sammanfattning : Purpose: Consumers are forming deep love relationships with brands to a degree that involves the incorporation of the brand’s symbolic attributes to their own self-concept. However, though deep, these bonds are not indestructible. LÄS MER

  7. 5. The I Online - Identity Conceptualisation in Social Media and the Implications for Online Marketing Communications

    Magister-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Författare :Charlotte Diaz de la Vega; Madelein Fagerlind; [2011-02-28]
    Nyckelord :Social media; Online marketing; Identity conceptualisation; Extended self; ndividual empowerment; Brand interaction; Uses and gratification;

    Sammanfattning : Purpose: To determine which, why and how social media tools are used by young adults to conceptualise identity/identities online, the extent of such activity and the implications for online marketing communications. Literature review: New internet technologies have altered the way brands and consumers interact with power shifting from organisations to consumers’. LÄS MER