Sökning: "intra-industry convergence"

Hittade 1 uppsats innehållade orden intra-industry convergence.

  1. 1. Combine competitive- and service supply chain strategy to evaluate intra-industry convergence : A case study within the European airline industry

    Master-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Sylvain Aroma; Long Vu; [2019]
    Nyckelord :Convergence; intra-industry convergence; airlines; competitive strategy; supply chain strategy;

    Sammanfattning : In what ways do companies within an industry converge? We address this by combining theory on competitive strategy and supply chain strategy to understand how companies can be differentiated in these dimensions. As competitive strategies are affected by internal and external factors, these affect strategy design and resource management of a company in order to remain competitive. LÄS MER