Sökning: "intrinsic cues"

Hittade 5 uppsatser innehållade orden intrinsic cues.

  1. 1. Cosmetics gone green : A quantitative experimental study on green promotional cues and consumers’ purchase intention

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Therese Genovese; Charlotte Green; [2021]
    Nyckelord :green promotion; intrinsic cues; extrinsic cues; theory of planned behavior; ingredients; formula; packaging; brand; green cosmetic products; consumer behavior; purchase intention;

    Sammanfattning : In the context of the world's increasing environmental challenges and the rise of green consumerism, promoting sustainable consumer behavior is more important than ever. This study aims at extending the understanding of consumers' purchase  intention of  environmentally friendly cosmetic products. LÄS MER

  3. 2. Mapping an Auditory Scene Using Eye Tracking Glasses

    Master-uppsats, Linköpings universitet/Reglerteknik

    Författare :Alfred Fredriksson; Joakim Wallin; [2020]
    Nyckelord :Sensor Fusion;

    Sammanfattning : The cocktail party problem introduced in 1953 describes the ability to focus auditory attention in a noisy environment epitomised by a cocktail party. An individual with normal hearing uses several cues to unmask talkers of interest, such cues often lacks for people with hearing loss. LÄS MER

  4. 3. Country of Origin within the consumers' decision-making process

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Benedikt Schneller; Jake James Swanson; [2018]
    Nyckelord :country of origin; decision-making process; high involvement products; information cues; perception.;

    Sammanfattning : Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. LÄS MER

  5. 4. Overcoming Chinese wines’ negative Country of Origin effect: A study on the determinants of perceived wine quality

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Wei Jin; Bo Li; [2018]
    Nyckelord :Country of Origin; perceived wine quality; extrinsic cues; intrinsic cues;

    Sammanfattning : By exploring determinants of perceived wine quality and seeking possibilities to overcome Chinese wines’ negative COO effect, this paper aims to give insights to current research field about perceived quality and Country of Origin (COO) effect. Adopting an abductive approach, the researchers conducted qualitative semi-structured interviews separately with 11 respondents in different age, nationality and occupation. LÄS MER

  7. 5. Smakar konsumenter med ögonen En undersökning om förpackningens visuella attributs inverkan på smakupplevelsen av singelmaltwhisky

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Lucas Spinnars; [2011]
    Nyckelord :whisky; packaging design; extrinsic cues; sensory marketing; consumer knowledge;

    Sammanfattning : Packaging has had little impact in marketing literature. Research has focused on a single transaction approach. Lately researchers are looking at packages as a tool for brand building purposes. Thus, the focus is moving towards a multiple transaction approach, where packages can affect the consumer also after the purchase. LÄS MER