Sökning: "invasiveness"

Visar resultat 1 - 5 av 15 uppsatser innehållade ordet invasiveness.

  1. 1. To Chip or Not to Chip? Determinants of Human RFID Implant Adoption by Potential Consumers in Sweden & the Influence of the Widespread Adoption of RFID Implants on the Marketing Mix

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Natasha Boella; Daria Gîrju; Ieva Gurviciute; [2019]
    Nyckelord :Human RFID Implants; Microchip Implants; Marketing Mix; Technology Adoption; UTAUT 2; Business and Economics;

    Sammanfattning : The aim of this study is twofold. Firstly, we explore the perceptions of young people in Sweden towards the adoption of human RFID implants. Secondly, the paper aims to understand how companies’ marketing activities would be influenced by the widespread adoption of this technology. LÄS MER

  2. 2. Avoiding Personalized Ads on Social Media : Understanding how YouTube users experience personalized advertising and what leads to ad avoidance in the context of personalization

    Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Andrada Miia; Kaili Dong; [2019]
    Nyckelord :Personalization; Personalized ads; Advertising; Ad avoidance; Avoidance; Social Media; Social Media Advertising;

    Sammanfattning : Recent trends and developments in the fields of Big Data, Machine Learning, and Artificial Intelligence are completely transforming the way brands are engaging and communicating with their audience, allowing more personalized communications than ever. With the spread of social networking sites, such as Facebook, YouTube or Instagram a new opportunity arises for companies to connect to their consumers. LÄS MER

  3. 3. The effect of DLG knockout, vitamin D and probiotic treatment on Drosophila gene expression

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för hälsa och lärande

    Författare :Sophie Améen; [2018]
    Nyckelord :DLG; Drosophila melanogaster; Vitamin D; Probiotics; Colorectal cancer;

    Sammanfattning : Background: Colorectal cancer is one of the most frequently diagnosed cancers today. Dlg is a tumor suppressor gene commonly silenced in cancer cells. Many colorectal cancer patients are subject to vitamin D3 deficiency and/ or an altered microbiome. LÄS MER

  4. 4. Consumer Perceptions on the Privacy-Invasiveness of In-feed Advertisements

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Richard Lindblad; Tän Sasivanij; [2017]
    Nyckelord :In-feed advertising; Online Privacy-Invasiveness; Consumer Perception; Native advertising;

    Sammanfattning : The rise in usage of the internet in general and social media in particular has spurred an increase in the amount of spending on digital marketing. This in turn has led to new and innovative ways of conducting marketing online, one of which is called in-feed advertising. Visually, in-feed ads share the same features as their surrounding content. LÄS MER

  5. 5. Programmatic Advertising: A Quantitative Study of Consumer Attitudes Towards Highly Frequent Online Ads

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Julia Högström; Ellen Wallin; [2017]
    Nyckelord :Online advertising; digital advertising; programmatic advertising; Real-time bidding;

    Sammanfattning : Because of the adaptation to technological and social changes, the advertising environment is constantly evolving and today the central part of online advertising is called Programmatic advertising. It’s an automated media buying technique that involves targeting individual consumers in real-time. LÄS MER