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  1. 1. Marketing and Facebook : How fashion companies promote themselves on Facebook

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Kamila Bairakimova; Isabel Quiroga Arkvik; [2010]
    Nyckelord :The social media; Facebook; The promotional mix; Advertising; Sales promotions; Events and Experiences; PR and publicity; Personal Selling; Direct Marketing; WOM; Observation;

    Sammanfattning : The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. LÄS MER