Sökning: "issues in service marketing"

Visar resultat 1 - 5 av 67 uppsatser innehållade orden issues in service marketing.

  1. 1. ”Är det detta du menar? – Nej, det är det verkligen inte!” En analys av konsumenters missnöje vid möten med chatbots i kundtjänst

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Annie Bolmgren; Emma Axelsson; Julia Krusell; [2024]
    Nyckelord :Keywords: Chatbots; customer service; service quality; dissatisfaction; frustration; Technology and Engineering; Business and Economics;

    Sammanfattning : Chatbots are increasingly being adapted as substitutes to humans in customer service. As the level of adoption increases, it becomes more important to understand the phenomenon of robots replacing humans – a new chapter in the rising digital world. LÄS MER

  3. 2. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea

    Master-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Jongwoo Lim; [2023]
    Nyckelord :Digital sustainability; Digital transformation transition ; Tourism business; Sustainable development; COVID-19; Service Marketing; Innovation Voucher Project;

    Sammanfattning : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. LÄS MER

  4. 3. Developing Machine Learning-based Recommender System on Movie Genres Using KNN

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Anthony Ezeh; [2023]
    Nyckelord :: Movie Recommender System; Machine Learning; Content-based Filtering; Collaborative Filtering; KNN Algorithms; Classification Algorithm;

    Sammanfattning : With an overwhelming number of movies available globally, it can be a daunting task for users to find movies that cater to their individual preferences. The vast selection can often leave people feeling overwhelmed, making it challenging to pick a suitable movie. LÄS MER

  5. 4. Service dominant logic for actor-to-actor co-creation of value and sustainability outcomes : case studies of five actors in the Swedishlegume industry

    Master-uppsats, SLU/Dept. of Forest Economics

    Författare :Eric Lwin; [2022]
    Nyckelord :collaboration; innovation; service ecosystem; institutional logic; business administration;

    Sammanfattning : Shifts to less energy intensive diets based on plant protein are necessary to meet the food demands of 2050. High protein crops such as legumes are a solution that confers farm-level and societal benefits. However, Sweden lacks the physical, societal, and political infrastructure needed for improved production and consumption. LÄS MER

  7. 5. Service Recovery genom hantering av eWOM : En studie om svenska e-handelns modebransch.

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Omar Abou Khaled; Viktor Oleandersson; [2022]
    Nyckelord :Service Recovery; negative electronic word-of-mouth; complaint handling; e-commerce; Service Failure; fashion industry; eWOM.; Service Recovery; negativ elektronisk word-of-mouth; klagomålshantering E-handel; Service Failure; modebransch; eWOM;

    Sammanfattning : Titel: Service Recovery genom hantering av eWOM - En studie om e-handelns modebransch. Nivå: Examensarbete på grundnivå (kandidatexamen) i ämnet företagsekonomi. Författare: Omar Aboukhaled & Viktor Oleandersson. Handledare: Akmal Hyder. LÄS MER