Sökning: "jönköping shopping"

Visar resultat 1 - 5 av 83 uppsatser innehållade orden jönköping shopping.

  1. 1. Consumer purchasing behavior during the economic uncertainty of 2020-2023: : A study on the drivers influencing Swedish grocery shopping behavior

    Kandidat-uppsats, Jönköping University

    Författare :Johan Engstrand; Emmy Koste; William Berenfors; [2023]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  3. 2. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.

    Magister-uppsats,

    Författare :Amanda Persson; Alexandra Millner; [2023]
    Nyckelord :BNPL; buy now pay later; purchase intentions; online context; in-store context; payment method; fashion; Gen Z.;

    Sammanfattning : Abstract  Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. LÄS MER

  4. 3. Att handla dagligvaror i ett digitaliserat samhälle ur äldre personers perspektiv : -En Scoping Review

    Kandidat-uppsats, Jönköping University/HHJ, Avdelningen för rehabilitering

    Författare :Jenny Engholm; [2023]
    Nyckelord :Activities of daily living; digital technology; elderly; occupational therapy; participation.; Arbetsterapi; delaktighet; digital teknik; vardagliga aktiviteter; senior;

    Sammanfattning : Att handla dagligvaror i ett digitaliserat samhälle ur äldre personers perspektiv Inledning och bakgrund: Samhället blir allt mer digitaliserat och människor lever allt längre. Görandet, processen och utförandet av att göra inköp av dagligvaror med digital teknik kan bli begränsat när kunskaper och färdigheter utmanas i aktiviteten hos äldre personer. LÄS MER

  5. 4. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    L1-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Xinying Liu; Zirong Wang; [2023]
    Nyckelord :Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Sammanfattning : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. LÄS MER

  7. 5. The role of shopping motivations on sustainable consumer behaviour in the fast fashion clothing industry

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Ezgi Tekergül; Anna Frederique Leonie Koning; [2023]
    Nyckelord :sustainability; fast fashion; clothing; consumer behaviour; sustainable consumer behaviour; shopping motivations;

    Sammanfattning : The purpose of this study was to better understand how consumers of fast fashion clothing with different shopping motivations consider sustainability during their purchase. The different shopping motivations are hedonic and utilitarian, which are respectively the emotion of shopping and the function of shopping. LÄS MER