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  1. 1. The significance of participation as a marketing tool

    Magister-uppsats, Institutionen för humaniora och samhällsvetenskap

    Författare :Josephine Ohrelius; Olga Tytarenko; [2010]
    Nyckelord :history marketing mix model; interaction; participation; marketing tool;

    Sammanfattning : The purpose of this thesis is to describe and analyze the process of creating of the marketing mix model as well as to investigate whether the participation can be a possible new concept for this model. The empirical material is based on eight interviews conducted on Gotland with the companies that have contributed with their views on the issue. LÄS MER