Sökning: "katherine"

Visar resultat 1 - 5 av 61 uppsatser innehållade ordet katherine.

  1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Nyckelord :place brand identity; place branding; sustainability; content analysis;

    Sammanfattning : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. LÄS MER

  3. 2. Who Am I Impressing- A qualitative study assessing AI-enabled recruitment's impact on graduating students' job applications

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Katherine Siano; Thea Zander; [2023]
    Nyckelord :Artificial intelligence; Human resource management; AI-enabled recruitment; Impression management; Motivation;

    Sammanfattning : With the growing importance of AI screening tools in recruitment and selection, an important consideration becomes how job applicants adapt to this change. Previous research has produced insights on why applicants present themselves in certain ways and how these applicant presentations are perceived by a human recruiter. LÄS MER

  4. 3. Mine Action and the Triple Nexus : Examining the empirical links

    Master-uppsats, Uppsala universitet/Institutionen för freds- och konfliktforskning

    Författare :Katherine O'Brien; [2022]
    Nyckelord :;

    Sammanfattning : Humanitarian mine action has been identified by the United Nations as an important element in conflict de-escalation and post conflict peacebuilding and development. The UN 2030 Agenda has popularized the belief that these three sectors are inextricably linked and conceptualizes these collective linkages as the ‘triple nexus. LÄS MER

  5. 4. From words to actions: the effects of the transformation of core values through the physical stores

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Yuxin Li; Katherine Camacho; Francesca Scriboni; [2022]
    Nyckelord :transformation of core values; brand associations; visual identity; store branding; brand experience; brand image; Lush; Kiehl’s.; Business and Economics;

    Sammanfattning : Purpose: To examine how core values can be concretely transformed in the physical stores in order to help with the creation of favorable brand associations and the shaping of the brand image. Methodology: The paper combines both primary and secondary data, with a specific focus on two brands as case studies: Lush and Kiehl's. LÄS MER

  7. 5. Communicating for Sustainable Consumption: Lessons from consumer-focused sustainability marketing in the food-product sector

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Rowan Katherine Drury; [2021]
    Nyckelord :Sustainability; environment; communication; marketing; behavioural change; sustainability communications; Earth and Environmental Sciences;

    Sammanfattning : There is a growing demand from policy makers for businesses to help close the consumer intention-action gap for sustainable product choice and strengthen the green economy. Moreover, there is increased interest from consumers in brands that are transparent about their environmental impact. LÄS MER