Sökning: "klassisk sponsring"

Hittade 1 uppsats innehållade orden klassisk sponsring.

  1. 1. Strategisk anarki : en utredning av WeActivists strategiska funktion inom WeSC

    Kandidat-uppsats, Medier och kommunikation

    Författare :Nils Frida Lindström Leijonborg; [2013]
    Nyckelord :WeSC; WeActivist; varumärkesidentitet; klassisk sponsring;

    Sammanfattning : ABSTRACT Title: Strategic Anarchy – a study on WeActivists' communicative function inside WeSC. Number of pages: 69 Authors: Frida Leijonborg, Nils Lindström Tutor: Jessica Gustafsson Course: Media and communication studies C Period: Second term 2013 University: Division of Media and Communication, department of information science, Uppsala University Purpose: Our aim with this paper is to examine the communicative role WeActivists play in WeSC's external communication, and also to investigate what it means to be part of the activist concept as individuals. LÄS MER