Sökning: "knittel"

Visar resultat 1 - 5 av 9 uppsatser innehållade ordet knittel.

  1. 1. Understanding Brand Avoidance Among Female Chinese Consumers : The driving forces behind negative consumption among female Chinese consumers

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Xiaonuo Liu; [2019]
    Nyckelord :Brand Avoidance; Anti-consumption; Chinese female consumers; Cosmetics industry;

    Sammanfattning : The purpose of this study was to find the main drivers of brand avoidance behavior among Chinese female's cosmetics consumers. Based on Lee et al. (2009) and Knittel et al. (2016) model to do the research. LÄS MER

  3. 2. Brand avoidance among the Chinese consumers in the mobile industry : The main drivers of the brand avoidance among the Chinese customers with the quantitative description.

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Xie Fei; Zhou Yu cen; [2017]
    Nyckelord :Anti-consumption，Brand avoidance，Smart phone，Chinese consumers，Chinese Mobile Phone Industry;

    Sammanfattning : Brand avoidance is a new topic in consumer behavior research. The purpose of the study was to find the main driver(s) of the brand avoidance behavior among the Chinese mobile consumers. The study was based on the core framework of Lee, et al. (2009) and Knittel et al (2016). LÄS MER

  4. 3. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

    Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Rodillas Rebecca; Bjärkvik Hanna; [2017]
    Nyckelord :Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

    Sammanfattning : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. LÄS MER

  5. 4. Service Brand Avoidance : A qualitative study of the drivers in the service industry

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics

    Författare :Ludvig Löfgren; Anna Östlund; [2016]
    Nyckelord :Service Brand Avoidance; Brand Avoidance; Consumer Behaviour; Anti-Consumption; Brand Relationship;

    Sammanfattning : Abstract Background  Branding is a significant asset for a company, and can provide a firm with sole association and a special meaning for the consumer. Consumer research generally stresses the idea of positive consumption of brands and a gap in the consumer behaviour studies regarding brand avoidance can be exemplified. LÄS MER

  7. 5. Brand Avoidance : A study focusing on Marketing Communication within the Sportswear Industry in Sweden

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Anna-Sara Holmström; Therese Almqvist; Moa Forsberg; [2016]
    Nyckelord :Brand Avoidance; Anti-consumption; Advertising; Marketing Communication; Sportswear Industry;

    Sammanfattning : Background Until today, branding in positive forms has been widely researched. It has been studied why consumers choose certain brands and how companies can increase brand loyalty. On the other hand, literature lacks studies on negative branding, which now becomes more interesting to gain more knowledge about. LÄS MER