Sökning: "konsumentbettende"

Hittade 1 uppsats innehållade ordet konsumentbettende.

  1. 1. Den sämsta målgruppen att lura? : En studie av unga nyhetskonsumenters attityder till native advertising

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Jesper Svensson; [2015]
    Nyckelord :native advertising; ad- brand attitude; ad schema; brand schema; Strategisk kommunikation; konsumentbettende; attityder; reklam; nyheter; receptionsanalys; Aftonbladet;

    Sammanfattning : With the increased volume of commercial content online, some news sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news consumer’s attitudes towards the phenomenon. LÄS MER