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Hittade 1 uppsats innehållade ordet konsumer.
1. Konsumentens upplevelse av gröna hållbara åtaganden: Greenwash eller brainwash?
Kandidat-uppsats, Jönköping University/Högskolan för lärande och kommunikationSammanfattning : Greenwashing is considered a global issue and refers to a process of conveying false information and marketing about a company's products and how they are produced. Greenwashing in marketing will give consumers the belief that a company is more eco-friendly than it really is and leads to unsustainable claims. LÄS MER
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