Sökning: "konsumer"

Hittade 1 uppsats innehållade ordet konsumer.

  1. 1. Konsumentens upplevelse av gröna hållbara åtaganden: Greenwash eller brainwash?

    Kandidat-uppsats, Jönköping University/Högskolan för lärande och kommunikation

    Författare :Emmie Alwert; Kajsa Pålsson; [2022]
    Nyckelord :Greenwashing; sustainability; sustainable development; Corporate Social Responsibility; konsumer; konsuming behaviour; eco-labeling; marketing; green-marketing; green trust; Sweden;

    Sammanfattning : Greenwashing is considered a global issue and refers to a process of conveying false information and marketing about a company's products and how they are produced. Greenwashing in marketing will give consumers the belief that a company is more eco-friendly than it really is and leads to unsustainable claims. LÄS MER