Sökning: "kransell 2014"

Hittade 1 uppsats innehållade orden kransell 2014.

  1. 1. The Value of Data Regarding Traceable Attributes in a New Era of Agriculture : Bridging the Information Gap Between Consumers and Producers of Organic Meat

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Martin Kransell; [2014]
    Nyckelord :Organic meat; Organic agriculture; e-Agriculture; Traceability; Traceability systems; Consumer oriented; Consumer behavior; Willingness-to-pay; Supply and demand; Information gap; Gap analysis; Business development; United States of America; Sense-making theory; Mixed methods;

    Sammanfattning : Purpose – This study aims to explore, and suggest solutions to, the gap between the supply of information from organic meat producers and the demand of information from consumers regarding traceable characteristics (attributes) of meat in a limited geographical area in order to maximize the utilization and value of collected data. Design/methodology/approach – A mixed methods research design is applied to collect both quantitative data from consumers and qualitative data from suppliers to produce empirical results of the supply and demand of information. LÄS MER