Sökning: "kristina brand"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden kristina brand.

1. 1. Risk assessment of non-intentionally added substances in polyester yarn made from recycled polyethylene terephthalate (PET)

   Uppsats för yrkesexamina på grundnivå, KTH/Skolan för kemi, bioteknologi och hälsa (CBH)

   Författare :Kristina Arnqvist; [2023]
   Nyckelord :r-PET; polyester yarn; NIAS; risk assessment;

   Sammanfattning : Polyester is a synthetic material made from polyethylene terephthalate (PET), which is synthesised from fossil raw materials. Many clothing manufacturers are using polyester in their clothing, which, from an environmental perspective, creates a non-sustainable cycle. LÄS MER

3. 2. Attrahera generation Z: Anställdas Employer Branding arbete på sociala medier : En kvalitativ flerfallsstudie baserat på anställda med Employer Branding ansvar

   Kandidat-uppsats, Jönköping University/Högskolan för lärande och kommunikation

   Författare :Jonna Mårtensson; Kristina Carp; [2023]
   Nyckelord :Generation Z; Social Media; Employer Branding; Communication; Attract; Generation Z; Sociala Medier; Employer Branding; Arbetsgivarvarumärke; Kommunikation; Attrahera;

   Sammanfattning : Bakgrund: Sociala mediers inverkan på samhället har genererat fundering kring hur sociala medier används för att stärka arbetsgivarvarumärket. Det visas ständigt hur företag väljer att marknadsföra sig via sociala medier för att locka kandidater med vad de har att erbjuda. LÄS MER

4. 3. Can parasocial relationships make consumers blind?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lovisa Idberg; Kristina Kielaityte; [2022]
   Nyckelord :Parasocial Relationship PSR ; Human Brand; SMI; Transgression; Consumer Response; YouTube; Instagram; Business and Economics;

   Sammanfattning : Abstract Purpose: This study explores how parasocial relationships between consumers and human brands can affect consumers’ responses toward human brand transgression. To answer the research question of parasocial relationships can make consumers blind. LÄS MER

5. 4. The Good, The Bad and the Socially Responsible: Managing a Brand Reputation Crisis After being Cancelled

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Rafae Ahmad; Lisalot Marina Ineke Krans; Kristina Kielaityte; [2021]
   Nyckelord :Cancel culture; crisis management; brand reputation; communication strategies; Business and Economics;

   Sammanfattning : Purpose: The purpose of this paper is to investigate the concepts of brand integrity, brand reputation, brand crisis management and communication strategies used by brands to combat the cancel culture setting. This exploratory study may also aid marketing practitioners in developing appropriate crisis management strategies in response to such a crisis. LÄS MER

7. 5. How explosive should the launch of the new Samsung Galaxy Note8 be?

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Tuva Brännström; Lara Kristina Siebert; [2020]
   Nyckelord :brand management; crisis management; reputation; corporate brands; case study; Samsung; Business and Economics;

   Sammanfattning : In August 2016, Samsung launched the Galaxy Note7, but the initial excitement of both the company and the market dropped painfully after only a few days when reports covered phones that were bursting into flames. With an increasing number of incidents and massive media coverage, Samsung had to quickly step up its actions from a reluctant withdraw to a global recall within only one month. LÄS MER