Sökning: "kundsegmentering"
Visar resultat 1 - 5 av 23 uppsatser innehållade ordet kundsegmentering.
1. Segmentering utan personidentifierande attrbut : En undersökning av metoder och principer för dataanalys och segmentering i medelstora outdoor företag
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för system- och rymdteknikSammanfattning : Framväxten av Internet och e-handel har medfört en ständig ström av kunder med olika behov och produktpreferenser till företag. För att kunna möta de varierande kundkraven förlitar sig företag ofta på detaljerad kunddata, vilket hjälper till att generera värdefulla insikter med hjälp av verktyg för dataanalys. LÄS MER
2. Clustering of Unevenly Spaced Mixed Data Time Series
Master-uppsats, KTH/Matematisk statistikSammanfattning : This thesis explores the feasibility of clustering mixed data and unevenly spaced time series for customer segmentation. The proposed method implements the Gower dissimilarity as the local distance function in dynamic time warping to calculate dissimilarities between mixed data time series. LÄS MER
3. Load profiling and customer segmentation for demand-side management
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : The energy transition is accompanied by massive electrification of uses and sectors such as transport. As a result, the pressure on the electricity grid is increasing, and the time to connect to the power system is lengthening. LÄS MER
4. Minskade logistikkostnader genom kundsegmentering : En fallstudie med ASSA ABLOY
Master-uppsats, Linköpings universitet/Logistik- och kvalitetsutvecklingSammanfattning : The importance of a satisfactory logistics system is becoming increasingly apparent as a consequence of growing competition and rising customer requirements regarding, amongst others, lead times, flexibility and delivery dependability. The increasing demands reduce profit margins and increase logistics costs, accelerating the importance of a well-functioning logistics system. LÄS MER
5. Collection and Utilization of Market Information and Customer Insights within New Product Development
Master-uppsats, KTH/Maskinkonstruktion (Inst.)Sammanfattning : Corporate groups face many challenges related to the collection and utilization of market information and customer insight, which - if not properly dealt with - can lead to the loss of financial and competitive advantages. The corporate group that was the subject of the case study has a central product development process that is making use of the stage-gate model and is currently facing challenges regarding the capture of customer insights within that process. LÄS MER