Sökning: "kunduppfattad relationskvalité"

Hittade 1 uppsats innehållade orden kunduppfattad relationskvalité.

  1. 1. A model to measure and increase customer perceived relationship quality: A case study

    Magister-uppsats, Institutionen för teknik, TEK

    Författare :Petter Nelson; [2011]
    Nyckelord :customer perceived relationship quality; relationship quality; RQ; RQ-dimension; measurement of relationship quality; Business to Business B2B ; case study; kunduppfattad relationskvalité; relationskvalité; RQ-dimension; mätning av relationskvalité; Business to Business B2B ; fallstudie;

    Sammanfattning : The competitive market of today is characterized by globalization, increased demands from customers and similarities of products and services. High demands are thus put on organizations ability of differentiating themselves from competitors acting on the same market. LÄS MER