Sökning: "kundvärdeerbjudande"

Hittade 1 uppsats innehållade ordet kundvärdeerbjudande.

  1. 1. Introducing New Rain Data : A Case Study of Value Proposition Development for Ericsson Weather Data

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :ALMEDINA ALIC; CAROLINE EMILSSON; [2018]
    Nyckelord :value proposition; customer value proposition; value proposition canvas; customer value; value creation; value creation in B2B; value dimensions; värdeerbjudande; kundvärdeerbjudande; värdeerbjudande-canvas; kundvärde; värdeskapande; värdeskapande i B2B; värdedimensioner;

    Sammanfattning : A rapid development with many innovations has happened in recent years. Nevertheless, more than half of all innovations fail, why it is important to understand the customers: their demand, their needs and their benefits. LÄS MER