Sökning: "language and persuasion"

Visar resultat 1 - 5 av 24 uppsatser innehållade orden language and persuasion.

1. 1. Persuading others using language online

   Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Datalogi

   Författare :Karolina Hagerman; [2024]
   Nyckelord :persuasion; language; persuasive communication; reddit; communication accomodation theory; language attributes; sentiment; lexical diversity;

   Sammanfattning : This study explores the dynamics of persuasive communication within the context of the r/AmItheAsshole subreddit, a platform that serves as a space for individuals to share real-life conflicts, inviting impartial judgments from the Reddit community, so-called flairs. Grounded in Communication Accommodation Theory and existing research on persuasion, the study explores the impact of language attributes on persuasive outcomes, using hypothesis testing to determine significant differences between the different flairs and two broader binary categories of blame. LÄS MER

3. 2. Persuasive Language Learning - Qualitative research on user engagement in the persuasive system design of Duolingo

   Kandidat-uppsats, Jönköping University/Tekniska Högskolan

   Författare :Sofie Kastelli; Napsugár Takács; [2023]
   Nyckelord :Persuasion; Gamification; User-engagement; Duolingo; MALL; mobile-learning; mobile-language-learning; gamified interaction design;

   Sammanfattning : Duolingo is a popular mobile language-learning application that has been around the market since 2012 and has been researched in its language-learning abilities. It is crucial for mobile language learning applications to keep their users interested, nevertheless, as users easily lose interest in continuing their language study. LÄS MER

4. 3. Makt i digitala- videomedierade möten : Upplevelser av nya förhållningssätt i vardagliga arbetssituationer

   Master-uppsats, Stockholms universitet/Institutionen för pedagogik och didaktik

   Författare :Jack Westerback; [2022]
   Nyckelord :Power; Social power; Meetings; Virtual meetings; Technology; Body; Place; Norms; Control; Persuasion; Authority; Coercion; Dominance.; Makt; Social makt; Möten; Digitala möten; Teknik; Kropp; Plats; Normer; Kontroll; Övertygande; Auktoritet; Krav; Dominans;

   Sammanfattning : This thesis was conducted since the Covid-19 pandemic has meant that work, as well as workplace meetings, has become virtual. The purpose of the study was to research individual experiences of power relations between actors within virtual, video-mediated meetings in regard to the effect technology, body and place have on these power relations. LÄS MER

5. 4. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa

   Kandidat-uppsats,

   Författare :Daniel Neate; [2022]
   Nyckelord :Advertising; code-switching; borrowing; slang marketing; covert or overt prestige;

   Sammanfattning : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. LÄS MER

7. 5. Miljöpartiet and the never-ending nuclear energy debate : A computational rhetorical analysis of Swedish climate policy

   Master-uppsats, Uppsala universitet/Institutionen för lingvistik och filologi

   Författare :Claire Dickerson; [2022]
   Nyckelord :Computational linguistics; language technology; natural language processing; NLP; computational rhetoric; topic modeling; semantic textual similarity; STS; political party attribution; SBERT; KB-BERT; machine learning; climate policy; Swedish climate policy;

   Sammanfattning : The domain of rhetoric has changed dramatically since its inception as the art of persuasion. It has adapted to encompass many forms of digital media, including, for example, data visualization and coding as a form of literature, but the approach has frequently been that of an outsider looking in. LÄS MER