Sökning: "language and persuasion"
Visar resultat 16 - 20 av 22 uppsatser innehållade orden language and persuasion.
16. The Path to Persuasion: An investigation into how al-Shabab constructs their brand in their digital magazine Gaidi Mtaani
Master-uppsats, Uppsala universitet/InformationssystemSammanfattning : Branding strategies are becoming increasingly important for terrorist organisations who need to take a more purposeful approach at imbuing aspirational associations to their organisations in order secure recruits and funds in an increasingly competitive environment. The creation and implication of these individual brands are further amplified through the sophisticated harnessing of ICT and digital media, where the harnessing of novel tactics and digital trends feed into the increasing use of branding. LÄS MER
17. Discourse and Language in Marketing Communication, with Specific Regard to the Fear of Social Exclusion. A Single Case Study on Apple Inc.
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this study is to analyse the communication of Apple to illustrate how social exclusion is used to produce fear, and how it has played the role as a means of persuasion in a constructed reality. In the present investigation process the researchers have taken a critical stance. LÄS MER
18. Pappa ICA har något att berätta för sin ICA-familj : En språkvetenskaplig undersökning om hur ICA-Stig genom intimisering, intertextualitet och retoriska övertalningsmedel övertygar oss att handla på ICA
Uppsats för yrkesexamina på grundnivå, Karlstads universitet/Institutionen för språk, litteratur och interkulturSammanfattning : The aim with this essay is to map down how the language plays a part in the persuasion carried out by ICA-Stig – one of the most beloved characters from ICA’s commercial soap opera. Through a discourse analysis with a linguistic focus this study can provide one explanation to why the audience trust ICA-Stig and how he persuades them to do their grocery shopping at ICA. LÄS MER
19. The Power of Language - Persuading Addicts to Change their Lifestyle on TV : A conversation analysis of the documentary show "Intervention Canada", 15p
Kandidat-uppsats, Södertörns högskola/Institutionen för kultur och lärandeSammanfattning : Intervention is a successful method for families and friends in which they encourage addicts to change their lifestyles together with a professional interventionist. This study is a qualitative investigation on how language was used in televised interventions from the documentary show “Intervention Canada”. LÄS MER
20. Pedagogy and Persuasion. Teaching gender with Jane Austen’s Persuasion in the EFL classroom
Kandidat-uppsats, Göteborgs universitet/Institutionen för språk och litteraturerSammanfattning : Abstract: The aim of the essay is to argue why and how Jane Austen’s novel Persuasion can be used in an English as a Foreign Language classroom when discussing gender issues in upper secondary school. By using literature in the language classroom a teacher can help foster personal involvement in the students. LÄS MER