Sökning: "language in advertisements"

Visar resultat 1 - 5 av 51 uppsatser innehållade orden language in advertisements.

  1. 1. Gendered Language in English Job Advertisements and the Perception of Potential Applicants within Electrical and Electronic Engineering in Sweden

    Kandidat-uppsats, Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Författare :Josefin Alm; [2024]
    Nyckelord :Sociolinguistics; gender; language; masculine and feminine words; job advertisements; electrical; and electronic engineering.;

    Sammanfattning : This mixed-method study investigates the use of masculine and feminine-coded words (i.e., words associated with gender stereotypes) in English job advertisements in Sweden, focusing on the male-dominated Electronic and Electric engineering field in Sweden (SCB, 2022). LÄS MER

  3. 2. RENOVERA FÖR RENOVERINGS SKULL En studie av trender och influenser i medias porträttering av renovering

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvård

    Författare :Sara Romin; [2023-12-05]
    Nyckelord :Architecture; Renovation; Social media; Consumption;

    Sammanfattning : New homeowners will often initiate renovation projects during the first few months of owning their property. With each renovation there is a great risk of loss in cultural heritage, as it is common to change the fixed interior design when renovating. New styles and trends are advocated for daily in media and social media. LÄS MER

  4. 3. Public Communication in a Pandemic : Language in COVID‐19 public health advertising

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Författare :Petra Rindby; [2023]
    Nyckelord :COVID-19; pragmatics; speech act theory; cooperative principle; implicature; Gricean maxims; advertising; PSA; public information; COVID-19; pragmatik; talakter; samarbetsprincipen; kommunikation; reklam; samhällsinformation;

    Sammanfattning : This linguistic study in the field of pragmatics looked at the language used by public health authorities in Australia, the United Kingdom and the United States to inform citizens about COVID-19 in 2020 and 2021. It made a qualitative analysis of advertisements that were posted on Instagram by the Department of Health and Aged Care, the National Health Service and the Centers for Disease Control and Prevention in relation to COVID-19 during this time frame. LÄS MER

  5. 4. Ensuring Brand Safety by Using Contextual Text Features: A Study of Text Classification with BERT

    Master-uppsats, Uppsala universitet/Institutionen för lingvistik och filologi

    Författare :Lingqing Song; [2023]
    Nyckelord :;

    Sammanfattning : When advertisements are placed on web pages, the context in which the advertisements are presented is important. For example, manufacturers of kitchen knives may not want their advertisement to appear in a news article about a knife-wielding murderer. LÄS MER

  7. 5. It’s no laughing matter! The changing use of the semicolon and its application in various genres

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för språk (SPR)

    Författare :Magnus Boström; [2023]
    Nyckelord :punctuation; semicolon; linguistics; prescriptivism; grammar; syntax; prosody;

    Sammanfattning : The function of the semicolon has changed considerably since the 15th century, from primarily indicating the length of a pause, to providing syntactic information. According to prescriptive grammar, the semicolon is used to join independent clauses and to avoid complexity by separating items in a list. LÄS MER