Sökning: "late entrants"

Hittade 2 uppsatser innehållade orden late entrants.

1. 1. Better late than never - a narrative study of how late entrants position their brand biography in the market

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Elin Jöryd; [2019]
   Nyckelord :late entrants; brand positioning; brand biography; brand communication; narratology; narratives; Social Sciences;

   Sammanfattning : This study aims to provide a better understanding of how successful late entrants narratively construct their brand biographies in order to position themselves favorably in the market with already dominant players. A multiple case study with two different late entrants, Everlane and Too Faced, has been analyzed by using narratological theories based upon Algirdas Greimas’s hierarchical order of surface- and deep level. LÄS MER

3. 2. A Systematic Analysis of the Factors that Drive SMEs to Internationalisation and the Paths followed by these Firms : An Exploratory Study of Four Highly Technological Firms in Sweden

   Magister-uppsats, Handelshögskolan vid Umeå universitet (USBE)

   Författare :Nchombua Yvette Tanila; [2011]
   Nyckelord :internationalisation; networking;

   Sammanfattning : Due to globalization and other factors, the business environment of small and medium sized enterprises (SMEs) is radically changing. In order for these firms to cope with increased competition and business opportunities in globalised markets, they have to strengthen their innovative capabilities and internationalise their business activities (Rammer and Schmiele, 2008, p. LÄS MER