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Visar resultat 1 - 5 av 9141 uppsatser som matchar ovanstående sökkriterier.

  1. 1. VÄLJARSTÖD OCH HALOEFFEKTEN I PERSPEKTIV: GRUPPTRYCK OCH GEOPOLITIK En kvantitativ studie av svenska kommuner

    Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Måns Mattsson; [2024-03-18]
    Nyckelord :Etnisk konkurrens; Invandring; Group threat-teorin; Haloeffekten; Social marginalisering; Fördomar;

    Sammanfattning : This paper aims to study the applicable nature of the haloeffect-hypothesis, built from theories regarding ethnic competition and the group threat theory in modern day Sweden, as an answer to the growing support for political parties in western Europe that can by definition be considered right-wing and are preaching anti-immigration sentiments. Sweden is the optimal country for an analysis of this kind relating to the European level, due to its recent demographical shift and due to the rise of the Sweden Democrats in line with other, larger and more central western European countries displaying similar tendencies. LÄS MER

  3. 2. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Pol Almirall Sola; Tindra Örnroth; [2024-03-11]
    Nyckelord :Storytelling; visuell kommunikation; visuell storytelling; narrativ teori; scheman; dynamisk uppmärksamhetsteori; teorin för visuellt framträdande faktorer; reklamfilm;

    Sammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER

  4. 3. Sustainable Funding: The Future Role of Finance Suppliers in Sweden Promoting Green Real Estate.

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Tim Jakobsson; Axel Cuvier Kareby; [2024-03-06]
    Nyckelord :;

    Sammanfattning : This report investigates the relationships between Corporate Social responsibility and how it affects Swedish banks' role in promoting green real estate. The foundation of the analysis is a qualitative study based on interviews that were conducted on Swedish banks. LÄS MER

  5. 4. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lovisa Henriksson; [2024-03-04]
    Nyckelord :Intern kommunikation; Meningsskapande; Intern hållbarhetskommunikation; Hållbarhetsstrategier;

    Sammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER

  7. 5. ‘‘ JAG VET INTE RIKTIGT VAD JAG SKA TRO! ’’. En kvalitativ studie i ungdomars förhållningssätt till desinformation på sociala medier

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Johanna Kolflaath; [2024-03-01]
    Nyckelord :Desinformation; Ungdomar; Mediekompetens; Nyhetsnavigering; Sociala Medier;

    Sammanfattning : Disinformation, i.e. intentionally false content disseminated with the aim of reaching a particular group to influence their views on a topic or issue, has become increasingly common with the rise of digital media and a clear threat to democratic values, according to research. LÄS MER